Please login first.
laundry, October 4, 2009 8:56:44 AM CEST
Uffie 'Pop the glock' ed banger records


An older song they are rereleasing with her upcoming album, we were approached earlier this summer to bring an animation component to the endless summer vibe of the video. Working with the director we used the the loose concept of animated magazine spreads as a starting point to a variety of graphic extravaganzas sprinkled through the video.

Here also is a link to the video on our site where we also included some of the storyboards that got us to the look we ended up with.

www.laundrymat.tv

UFFIE "Pop the Glock"
Ed Banger Records
directed by: Nathalie Canguilhem
Design and animation: Laundry!
         
how many people at Ed Banger did Uffie sleep with to get signed?

That has to be one of the worst songs I've heard in a long time.

Cute girl, though.
         
its one of those pretty cool/strange little tracks your mate downloaded from a electro music blog aggregator and plays it to you while you're driving in the car one afternoon back in 2006...then you don't really care to hear it again.
         
The video is executed pretty nicely. But somehow it does not work for me. The motion graphics are great but uffie sometimes looks absolutely shitty in them. I actually like the song but the party they are at seems pretty boring ;-)
         
fukn hipsters! haha. i dug that. i feel the integration of the "party" footage and the animation could have been executed better. but it was still a cool video
         
[redacted bitter rambling]

www.youtube.com
         
nerds
         
The aesthetic of the video feels very inconsistent. On top of that, did the budget run out before you could CC the VFX and properly attach them to the plates? Shoddy.
         
The motion graphics look like someone picked up a copy of NME circa 2004. There's a reason the new rave look never quite made it to the US and if a person uses that aesthetic badly this is what you get. The track isn't bad, but the design and execution are a major fail.
         
perez hilton seems to like it
         
the color look and feel of the house portion reminded me of Kinga Burza's "Homecoming" video for the Teenagers. (I'm not saying this is ripping that at all, I'm just pointingout what it made me think of). The connection and transitions between the motion graphics world and the 70s-ish house world didn't work for me. I would have preferred one or the other.