itunes.apple.com Original interactive digital-video here : www.samsureandgiacomo.com Hip-hop electronic duo, Sam Sure & Giacomo, have unveiled a breakthrough piece of content using cutting edge 360° interactive digital-video technology. Cut to their current single, 'Dark Inside', the video represents a milestone moment for music promos, taking the passive form into the interactive realm. Made all the more special by the fact this video has been created without the aid of sponsorship or brand involvement. www.samsureandgiacomo.com samsureandgiacomo.tumblr.com www.facebook.com Directed and produced by: Richard Nockels. Production company: Yellow Bird. vk.com

Like that 360 shooting ;`>

The interactive content clip seems to be the equivalent of a Google Street View panorama, probably a triangulated area of stitched images & views from Ladbrook Grove to Oxford street. Interesting but limited, how can it be developed further?

cool video but not feeling the overhyped description. this technique has been done in at least 3 music videos before...

Craig Wedren - "Are We" Professor Green - Coming To Get Me Yeasayer - Ambling Alp