If we are all are preaching, who will be in the choir?
Self-promoting, I know, but this one seems relevant
You're absolutely right, but 30f, the only venue for promos IS the web. RES folded. TRL folded. BET, VH1, and MTV barely play MV's anymore (all under parent Viacom). And tv as a whole pretty much shuns away from showcasing such work (to be completely honest, if I ran a network, I would do the same).
The best option is either a blog site i.e. antville, SRO, cliptip, etc (which really is a collection of people who work or want to work in this industry) or youtube.
great post! maybe the next can be on viral music videos. They're not nearly as common as I would think they would be; but every once in a while a no-name emerges with a funny clip that lands on a bunch of non music video blogs / link filter sites. This doesn't include all though retro / found videos; but rather clips specifically made to be online hits.
Well, I think as the technology develops the availability of HD, or just plain ol' broadcast quality videos on a single TV channel will increase, and we'll be able to build a community based on that. The RES community, for instance, didn't just leave when RES folded. It's still there, more or less - and probably more than we expect as more culturally removed folks gain access to the Internet.
Things like Apple TV will have a revolutionary aspect on our televisions. Channels will be built more from the ground up than the top down. Isn't that what Antville is? A primitive form of an Internet TV channel?
I look forward to the day when I can come home from work and watch Antville Music Video, or, I guess, Specialten TV on the telly. I imagine that day will be in one to two years.
If people find this insightful, can I get paid for writing that?
If anyone doesn't believe me, sit and watch Specialten. The viewing experience is far greater than Antville's.
Having a channel programmed for you, or "curated" as Specialten calls it, is far superior than the current format: clicking and playing in a small box. Specialten shows how promising this new format of Internet TV is, and how all is not lost with music video.
Right now, Specialten is the wave of the future we're all looking for. I hope folks in the industry are paying attention to this. There is an audience for this, however special interest it may seem. I'd easily pay a subscription fee for a 'premium content' channel such as this.
This kind of channel would appeal to music fans, film buffs, art buffs, techie passersby, and music video buffs (that special breed). How many of those are there? Certainly enough to warrant the existence of things like RES, VH1 Classic, the Sundance Channel, Pitchfork/Stereogum/etc.
I'd also suggest watching The Tube sometime. It's a bit boring, with lots of live videos, but provides some practical perspective on this issue.
Did RES really fold? I was under the impression that they were re-organizing. If they did fold then I got really screwed on my subscription.
Yeah, that's a good correction. I don't think lusk or myself can speak for RES saying that it folded or not. The RES site hasn't changed yet, though.
Many have commented that I missed the value of viral videos. I avoided mentioning them in the post but I do plan to address the issue on 30frames soon. I will say that many antvilleans will probably not agree with me since I have seen very little sales results from even the most poular of viral videos. Getting a link forwarded is not the goal of record labels.
And here is the second part.
