Directed by Hype Williams. I guess black and white is the new thing for hiphop.

sorry the link is not the greatest www.nobodysmiling.com

what an amazing concept. but what hamfisted execution. i want to see more blood seeping from diamonds, diamonds on matriarchs, diamonds on newly engaged girls,diamonds on blingin booty girls and diamonds on pimps. all seeping blood. and then fat cats couting piles of bloody money. why is kanye in some church of antiquity playing the organ?

regardless, this is a hot track.