This really deserves its own post, even though it's two months old. It won best pop vid. Marc won best director.

MOV

         

Cool opening, but what's with the sum 41 pool rock-out at the end? -j

         

Adbeast doesn't work on my PC. Direct link:

vote.mvpaawards.com

         

very nice. I agree about the pool rock out, kinda random, but he probably had some sort of directive to show the band playing. But i dont think it detracts from the video. because its introduced in a very cool way with the hands coming up out of the pool. This guys helena video was also one of my favorites from last year. I think this guy came up under Francis Lawrence, anyone know if that is true??

         

thx dek! the lawrence bit would make sense.

         

simple concept, excellently done. even the performance wasn't banal, and the ending cute. cool (even though the track's so insincere...)

         

it really is a great video. Even though we've seen bits of this trick used elsewhere, it still felt fresh. And I always really liked the transition to the pool. I've watched it enough that I now like the song. Isn't that a truly successful video?

         

terrible song, wussy emo pap.

nice high budget, few cool ideas running through it, the intercut vocal action.

the overt marketing in it to nerds that get picked on and want to cry their eyes out isn't my cup of tea. But that's not the directors fault is it.

any ideas on the budget for this?

nice colour palette.

So sick of seeing big crowds at the end of clips. It's the same crap as every hollywood blockbuster. "hey the movie is about to end, let's have everyone come out and pat each other on the backs while looking all teary eyed."..

         

THESE AREN'T THE DROIDS YOU'RE LOOKING FOR! MOVE ALONG! MOVE ALONG!

         

wow. i can't believe people like this video.