BeamReel QT

I love when music videos completely provide any integrity that could be missing with a single and its promotional package. This is a perfect example of a video "making a song better".

Other examples of this are very prominent right now (i.e. "SexyBack" - Justin Timberlake, "When You Were Young" - The Killers). I am digging the string of cinematic videos, though.

         

This strikes me as the type of promo a designer would go crazy over. Extreme closeups, lens flares, obstructed foregrounds, digital zooms, even a blatant Requiem for a Dream montage to close.

Does this make the song better? I don't know. But as for sexy back...I dont think either works. Nor are any of the above near anything I would label as "cinematic".

Whatever happened to BigTV! btw....?

         

It's well done, but not very interesting. Kinda makes me crave a martini. Is that dude Jameriquay? If it isn't, I think he needs to grow a big beard like the dude from Clutch. And start singin' a bit more manly, also like the dude from Clutch. Actually just watch this instead... lol youtube.com

         

Lusk: Pigeon-hole me, why don't you. ;)

Compared to most of the mainstream clips these days, I immediately categorize the aforementioned as "cinematic". Not entirely literal, but pretty influenced. I know it's no Sigur Ros...

As for BigTV!, I believe they most recently did a clip or two for KT Tunstall.

         

...and they made a movie.

         

Does it matter that the recording scenario they have at "Abbey Road" is implausible. To me it kind of does.

I also think that the karoke club filled with self important models makes me sick.

         

Downloadable: www.beam.tv (26 MB file; rename it to MOV file).

         

Thoroughly enjoyable, and I do think it's got more to do with the song than this page would have one believe. That and this is one way of hastening the birth of a song's 'anthem' status (the other would be Sophie Muller's video for Coldplay's Fix You).

More to the point, does it remind anyone of the macro-shots in Antoine Bardou-Jacquet's video for Air's How Does It Make You Feel?