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DJ Shadow, This time - Directed by Giuliano Cavalli

http://www.bncman.tv/this_time.html My submission to DJ Shadow video contest. Classic stile new york hip hop 80's music promo, with a sophisticate face. The image of a dj that is in shadow and a character that THIS TIME is going to try on his way.
         
jacobw, January 3, 2007 at 3:11:07 PM CET

Guiliano,

You obviously have a good eye for composing images, and the cinematography was good (especially given that this was presumably a pretty low budget video.)

However, it felt like there wasn't enough to the video beyond the one special effect you applied to your actor. Choosing that special effect should have been the beginning of your work as a director--you should have gone on to think about the story of the video. (I'm not necessarily talking about story in the traditional plot sense. I'm talking about something that gives the viewer a feeling of taking a journey--a feeling that the video ends up somewhere different than it began, and that it gets to that different place naturally. A traditional plot is one way of doing it. Another way of doing it is to abandon traditional plot, but to keep some sort of emotional or visual journey to your video.)

Whenever I reach for an example of a zero-budget video that gets everything right, I end up citing What's Your Name. Like your video, it features a main character who is visually out of place in his world. But the director has taken several steps beyond that--he's thought about how that difference would effect the character emotionally, and he's created a simple story around that feeling of loneliness. And then he's added in a few other neat visual touches, like the dancers and the speeded up backgrounds.

Obviously one can go too far in that direction, and end up with one of those videos that has a million different ideas and feels all over the place--but there's a middle ground that you ought to strive for.

Just my 2 cents, for what they're worth.


         
tullyvision, January 3, 2007 at 4:44:32 PM CET

Nice feedback sir,

Giuliano :

did you use green paint on his face and composite the effect in afterwards?

really like the video
















 

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