can be found here: www.welovemusique.com

U2B: Link

         

Analogous with BJ's "Where's You Head At". While the track is at least decent, I'm weary of all the T&A which appears to be mandatory in dance promos.

It's way cheap.

         

Cool if you like camp. Last second though was :P

         

director is marcus adams

         

agree with good soul. becoming very tired of this knicker-peeking trend in dance music video, a grubby little genre kicked off with huse's eric prydz (a video as sexy as a line of railings, which represents for me one of the biggest nails to be hammered into the coffin of dance music in recent years)

expect thirty videos like this to surface by the end of the year, and watch them all cancel each other out into one long, numb, mindfucking flatline of £150-a-day arses falling out of tiny pleated skirts, lensed by some sniggering junior sid james.

depressing. show me something else.

         

Sex really is the cheapest way to sell something.

         

i'd say this type of video kicked off with dougal's beni bennasi.

they were initially a cost effective way of breaking into the box schedule which had been dominated by $1m dollar rnb generica with similar amounts of tits and ass on display.

its also worth bearing in mind that with money pouring in from downloads this is one area of music video were the budgets are creeping up instead of down.

the modern equivalent of a british saucy seaside post card

         

dearie me aren't you all prudes today...

i thought this pulled out quite a few stops in terms of direction, camera, editing, choreography, even styling ('cept those silly teeth). i mean, we've been there before, but this tapped the right energy and had sufficient tricks up its sleeve. no?

         

The girls could have worn baggy pants and turtle necks and I still would have liked this video.

         

hey progosk don't get me wrong - i love this video.

luke and justin didn't want to go down the tits and ass route but ministry know their market better than anyone and are dominating airplay for dance videos so i think this was a good creative solution.

marcus has cornered the market right now and rightly got a CAD nomination as best director this year.

expect more from him very soon.

         

There's a better version on my website:

www.adamfrisch.com

Shot in Ravenscourt Hospital in West London. Flat-out, turbo-fillmaking - I did more steups on that day then I've ever done, I think. It was all good fun, though. Debbie Carmichale produced through Streetlight Films.

         

mov

         

man, compared with most dance vids at the mo, this one's a purtianical einstein: clever idea, nice shooting, good fx, wicked visuals, girls actually makes sense with the idea, aren't just standing around looking bored, and most importantly the girls in it are 'empowered' (for want of a better word). There's not even that many obligatory ass shots. i say thumbs up.

actually some similarities to both BJ's 'Where's Your Head At' and 'Plug It In'. nice though.

sauze - was that your saucy editing eh?

         

a genre piece, sure. but nice and tight.

         

I thought it was quite well done. I didn't consider the outfits risque except for the frequent panty shots (as a student of such things, I happen to know that cheerleader outfits include matching underpants).

The makeup and subtle face-elongation special effects were very well done. The "creepy" green wash was effective, but made me want to slide my middle RGB control down a few notches.

I would have preferred an actual "ending" to the video, wherein the bemused guard visibly discovered his vampire fangs growing, or some other consequence of his vampiric encounter.