lights, camera... actionscript! start here.
         

quite innovative

         

Great, this is pretty genius.

         

face flv; framework swf.

         

awesome. really simple, and different.

         

discover the simple way to tell a story. great artwork. nice visual fantasy

         

really beautiful, perfect

         

Brilliant and quite creepy.

I'm also going to see them play in 6 hours!

         

Nice! Interactive music video!

         

Very nice. Interactivity in the video is a great idea. Done before?

         

how is this going to work anywhere else? are they going to make another video for this single?

         

the only real limit is it's non-u2bable, and is that necessarily a downside? (of course, if it had been more complex, allowing a vaster array of personal versions, it might have set off a line rider effect...)

         

yeah that was super cool.... anyone gonna admit the first time they played it they didn't know it was interactive??

and whatever happened to a video for No Cars Go that they apparently signed up for a Canadian Grant?

Arcade Fire seem like one of those bands that could have the best directors making the best videos; regardless of budgets. And they have such a strong visual aesthetic with their art work and web design. It's too bad they seemed turned off by the music video thing.

         

I dunno. I think interactivity isn't a stranger to them as their website for Funeral was pretty interactive with a bunch of different facets. I think this video was a really cool idea and I was enchanted by it, and it's definitely a next level from what the website was. It'd be interesting to have more content like this.

         

Yay for interactivity! Making music videos interactive is a great idea. I tried a little bit of it with this thing, but this does a better job, I'd say.

Someone call up the Knife!

         

The execution was incredible. You approached this as a director and a web designer--to great effect. By masking the more direct symbolism behind an effective barrier to the digitally illiterate, you reveal the central conceit only to the audience most given to sympathy with it.

I take great confidence from knowing that work like this is being made.

         

That just takes the cake. One of the best videos all year! Perfect.

         

the future has arrived.

         

It's a clever way for a sort of promotional tool to get a song stuck into people's heads as well, isn't it? I've played with this thing at least 3 times.

         

Is this a breakthrough? Or are the Fires just way too excited about the whole Flash thing? I made a poll: www.pollsb.com

         

I think this is great. Arcade Fire and Radiohead: two bands making music, and the business of music, innovative!

         

very cool idea... personally slightly let down on my end by it not streaming properly, so getting a slow jerky version where the music stops & starts, which is not so cool. but definitely kudos for the concept.

         

antVille(video) { _root.video.arcadeFire("awesome"); }

         

Someone managed to toob it.

         

Done before! For MTV and Ja Rule. Watch Björk's and Moby's webeos here (doesn't work for me though). Björk's has also been tubed.

         

Missed this when it was posted -- like it lots.