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Simian Mobile Disco - "10,000 Horses Can't Be Wrong" (Dir: Kate Moross & Alex Sushon)

Now, before you get all excited. I'm merely posting this to make a point. This kind of music video is not welcome nor should it ever be. This is like the lowest common denominator of music video. I hope this is not what the future holds


         
nofare, March 15, 2009 at 1:57:21 PM CET

I beg to differ. It's important to try to quell the thought-police that rules our minds. When it comes to creative work, most options should be explored and expressed. This piece you linked to, which may not be to your liking or mine, is totally valid as music video. Now, go and create fearlessly.


         
my name is legion, March 15, 2009 at 2:30:29 PM CET

the most fearless and revolutionary animated .gif i've ever seen. so minimalistic in its approach and so delicate that too much viewing will hurt it.


         
progosk, March 15, 2009 at 3:42:13 PM CET

i'm with nofare here. the only thing that effectively keeps this from being a good music video (making it feel more like competent vj'ing) is the lack of poignancy. it's just boring, especially given the minimal track. but there's nothing stopping something produced exactly like this, just with more of an idea to show instead of mere decorative patterns, perhaps with more of a concept to the edit, from being a perfectly good music video. in short, the mv industry needs to face up to its own unthinkable.


         
Bunny Greenhouse, March 15, 2009 at 6:55:32 PM CET

lowest common denominator? not welcome? it was what it was, but it was in no way offensive.

and although i'll agree it wasn't much, with the amount of bands premiering songs/uploading videos to youtube that are just the static album art for the whole video, i'll take some simple, minimal design with at least a semblance of thought and cohesion over album art in a heartbeat.

from SMD's perspective, better to commission a simple video that actually fits the track, i suppose, then let some 14-yr-old with windows movie maker do his take on 'trippy,' and familiarizing xxx,000 hits with alternately colored loops of ACTUAL animated gifs, right?


         
kevathens, March 15, 2009 at 7:10:58 PM CET

A screensaver is as a screensaver does. Nicely done, fwiw.


         
my name is legion, March 15, 2009 at 8:12:09 PM CET

i would love to see a sequel to this .gif. or maybe a couple of stickers. as interesting as spending your whole afternoon shopping at asda. ps: and NO, this is NOT competent VJ-ing.


         
familiar, March 15, 2009 at 9:04:11 PM CET
I beg to differ. It's important to try to quell the thought-police that rules our minds. When it comes to creative work, most options should be explored and expressed. This piece you linked to, which may not be to your liking or mine, is totally valid as music video. Now, go and create fearlessly.

Amen.


         
robodrug, March 16, 2009 at 12:47:12 AM CET

I watched this at about 6.30pm and I can't remember Jack Squat 'bout it. 'Cept it seemed to consist of an image of a wall in a bouncing circle!

I'm not going to wax lyrical about it, nor am I going to be repeating the exercise, however much the Fellowship Of The Concentric Ring, considerer's its artistic merit valid!


         
noelpaul, March 16, 2009 at 12:55:46 AM CET

i'd love to see this motion graphics projection concept on top of a more dynamic background. does anyone know if kate and alex are doing more of these? it's a nice series.


         
najork, March 16, 2009 at 6:30:02 AM CET

Odd. I assume this is a camera attached to a projector, but it looks morel like a post effect. It is strange to have the effort applied to something that becomes almost invisible the way they have treated it.

It reminds of Plastikman videos, and Plastikman music for that matter.


         
budget, March 16, 2009 at 7:02:30 PM CET

Progosk, in your opinion, what's the mv industry's unthinkable?


         
progosk, March 16, 2009 at 8:22:33 PM CET

the unthinkable is that the game will change fundamentally. what'll be the new model of mv-making? at the moment - anyone's guess. only thing for sure is it won't be the dinosaurs of yore. will it be kutiman? radar? v moon? 99$? i have no idea, but, to paraphrase shirky, it might be invented by "some 19 year old kid few of us have heard of, working on something we won’t recognize as vital until a decade hence. Any experiment, though, designed to provide new models for mv production is going to be an improvement over hiding from the real, especially in a year when, for many companies, the unthinkable future is already in the past.

For the next few decades, mv production will be made up of overlapping special cases. Many of these models will rely on amateurs as authors and directors. Many of these models will rely on sponsorship or grants or endowments instead of revenues. Many of these models will rely on excitable 14 year olds distributing the results. Many of these models will fail. No one experiment is going to replace what we are now losing with the demise of music videos on tv, but over time, the collection of new experiments that do work might give us the music videos we need." on which point i will stick my neck out: yes, in my opinion, society needs music videos.


         
familiar, March 16, 2009 at 8:28:00 PM CET

That is exactly it. It's unfortunate that such "revelations" are taken so negatively around here. In fact, I'd argue that they're not revelations at all, so much as an indication of a rapidly changing pop culture.


         
reginaldtow, March 17, 2009 at 12:52:49 AM CET

I thought i'd be seeing a lot more of vincent morriset style interactive apps in the '09. mtv is dead anyway


         
mukki, March 17, 2009 at 2:05:20 PM CET

?

honestly I have seen worst stuff posted here...

actually don't mind this one the visual fit the music.
















 

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