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The Dead Weather - Treat Me Like Your Mother

         

Not my favorite glazer video, he seems stuck in blatant metaphor mode. Still it's a bit of fun to see the two shoot each other up.

         

Glazer? did this? (silence)

Hype does have disadvantages. We expect masterpieces but get serviceable entries. Certainly good, certainly wanted to see them blow each other to bits as promised. Now that would be cool.

         

dammmmmmnnnnnn that was overhyped.

i mean, not a bad video, per se - but nothing to have a teaser for.

I get really annoyed with those long takes that seem like they're trying to try so hard to shake up the conventions of a music video. It just drags.

Good acting, though!

         

Wow, Alison Mosshart completely blows Jack White away in the cool department here. Would have loved to seen an edit slanted in her favour instead..

         

She did walk away with the video, would have edited more of her in. Also, shooting each other, and getting shot. And getting hit.

What, too similar in style to Rabbit in your headlights?

         

i only hoped there would be much more blood like in 'elephant' or smth but i still got love for glazer, he be the king

         

Better than most. But yeah, not mind-blowing.

         

Morally confusing. Two of the coolest performers around dressed in leather blowin' shit out of each other with no consequences? That may well be the point but video can be a powerful tool when exposed to young minds that doesn't always communicate the intended message. I ain't sayin' let's ban anything out of the box but I think you have to question an idea before you commit hefty funds to it and think about how it'll play out rather than just satisfying a superstar director's need for creative freedom. That and the long takes are frustrating. Necrophilia next, the last taboo surely!

         

very beautiful first shot but after that it's boring to death. disappointing. Jonathan Glazer?

         

i so love the long takes @the redeemer: necrophilia? check

Tom Petty Last Dance with Mary Jane

         

The question then becomes: "do we hire a lesser known director whose treatment was less interesting but cheaper" or do we "go with Glazer". The answer lies in the latter, not the former.

I think the name is a marketing ploy, of course it is. The vid premiered on cinemax (odd) simply because Glazer directed it. Jack White probably flipped for it and got the label to commit the resources for an "event" video. Well and done.

But are we supposed to watch it multiple times for it's intended message or marvel at it's audacity? maybe Glazer was just having fun and doing what he likes, regardless of purpose to the song. Remove his name and we'll be perceiving it differently. I do not like when they let certain directors (read arty) indulge in vague, ironic ideas just for the sake for it without tying it to something concrete. Something that takes it out of that box. Because Glazer has done incredible work in the past he can command anything he wants, but this video is far from satisfying in a day when less and less it's become the bottom line. Let's say this video. It delivers what it promises, and expands the set up to explore it in many ways. That is why it's great. Taking an initial idea and expanding it till it ends. I don't want a perceived irony of jack white, just entertain me for four minutes and leave the subtext to the bloggers and fans.

Videos tied to an idea but nothing else outta the framework aren't too satisfying to me. Videos can be fun, this one is, but I think it's just a really stupid video that doesn't deliver what it should. And we got sucked for falling for the hype. Sorry but it's true.

That Tom Petty clip sure takes the attention away. Now that's a great clip!

         

This is awesome! Better than T4.

         

jesus c. said it right, stop this shooting shit.

         

that BPA video is faaaaaaaaaaaaaaaaaaar from great

         

But to me it is. Many people love that video. You may think otherwise, it delivers on the promise and that's why it's great. Now, ever seen a trailer for a movie and go "that's great" I wanna see that. Then you go see it and the movie is nothing like the trailer? same analogy here, that's all I'm trying to say.

         

you're somewhat right, but all i am saying is: weren't it for the dir's name & the hype, maybe you wouldn't be so keen to dislike it. i don't know, i like the video, it grows on you but, yeah, i admit it fails to deliver as promised. i have a problem with their acting, i think it's over the top; and also with the lack of high velocity blood splatter :P

         

Yeah that last one, the blood, is really the biggie. Could there be a secret "Dir cut" somewhere down the drain? hmmm I'd like to read the treatment and see what it says. That got me more curious than the video itself. I think it's a first for me.

         

im sure it has something to do with 'protagonist', 'antagonist', 'beautiful outdoors', 'nihilism', 'tongue-in-cheek', 'badlands' and 'postmodern irony'

         

Fun. Very Miike "Dead or Alive" / "Sukiyaki Western". Allison totally owns it.

         

www.creativereview.co.uk

         

This is bad. It didn't work. It's disappointing. End of story.

         

i watched this and jonze's 'flashing lights' back to back and i like the latter better

         

End of story. The closer they get, the closer it should've end like this.

         

So fun and bad ass sexy. 2 paws up! Woof!

         

Full Disclosure - I love Glazer's work. Now, that said, I was dreading opening up the comments on this video. I was so afraid of seeing everyone creaming themselves over this underwhelming piece of work. It was interesting to see that wasn't the case.

Throughout the video I kept waiting to be blown away. Perhaps I did buy too heavily into the hype. I expected so much more than what was given.

As it is, I think the song is better on its own and that this video does the vibe and emotion of the record no service.

K

         

If anyone was expecting Glazer to pull out another rabbit in the headlights on todays budgets then more fool them. this and his last massive attack video are tasters of what Glazer's reel would have looked like had labels not poured money into videos in the mid to late 90s. they are great videos made with great style and panache- but they are not the era defining works that he created when he had the money to realise bigger dreams.

if this was made by daughters, who has clawed his way to the top in the 2000's then the comments would be positive.

         

Budget = resources.

Ingenuity = free.

The question always revolves around budget. it's important but not that important. The video could have cost two dollars and still would have been the same idea. Only cheaper looking. That would have been even bolder.

Well no one was expecting anything other than a bang up, kick ass video. And that's not the video really. Dunno what video daughters would have made, but it certainly would be better than this. Refer to the above for answers on my comments.

         

In the year 2009, if you're an mv director and your work is all about creating a mood or an atmosphere, good luck. Glazer is an awesome director, but he needs an actual budget to pull off what he's great at. It requires styling, art dept, amazing lighting, film cameras, etc. Cunningham, Romanek, Fincher- all of these guys would be struggling with today's budgets.

"The question always revolves around budget. it's important but not that important. The video could have cost two dollars and still would have been the same idea. Only cheaper looking. That would have been even bolder. "

Not quite. Sometimes the execution is just as important as the idea. Imagine a no-budget version of Rabbit In The Headlights- dv cam, no lighting, no casting, no location, etc. Nobody wants to watch that.

         

Guns and cigarettes! MTV is not going to this. :) Also Jack reminds me of Jacko. dl3.glitter-graphics.net Glazer is still the man regardless.

         

For the record, the budget was 300k +

         

well, i guess those houses were pretty expensive to build, so i can understand where the money went.

and it must have been a bitch to comp and track Jack and VV onto those moving shots, especially as they were shot on different days in different countries...

i think that adds up, no?

(seriously though, i saw this on TV last night and it looked a lot better than the internet. there is a lot of detail in the FX work that gets missed here)

         

minor quibble: the sync shots. (oh, and: it's a touch long.)

         

mov/flv

         

NAW,fuck it! This is a CLASSIC. A masterwork of deliberate pacing & skillful crescendo. The imagery lingers & breaths well after viewing. It is beautifully shot & the physical acting, effects, & rhythmic interplay are eloquently understated in their power as a whole. Bares repeated viewings to fully appreciate the nuances which abound. PONDEROUS & HAUNTING.

         

the fx at the end are pretty spectacular, especially the shafts of light coming through Jack

         

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