Phil Carron has brought out the inner ‘flasher meets teddy-boy’ in French band La Plage, as well as shrinking them down to imp-like size. Phil’s miniature, guitar-wielding terrors run amok among the home before delivering a big surprise to the song’s namesake lady, albeit by tiny people.

Phil Carron: “I had the idea to put the band in interaction with Louise, but I didn’t want to show her during the video: Louise has to be a fantasy. That’s why I chose to show Louise’s universe, to show where she lives, what she eats, what she wears, what she reads, what kind of music she likes and more. But to see the band playing in Louise’s flat was not enough. The idea was to make them small, like mice or something like that. It goes perfectly with the fact that Louise is a fantasy!”

La Plage Louise Director: Phil Carron DP: Marco Vieira Gaffer: Florent Bagard Best boy: Julien Desmet Stylist / Deco: Marion Jouffre Make up: Gaelle Dehaut

A music video for the first track to emerge from Goldheart Assembly's forthcoming album entitled "Long Distance Song Effects"

Listening to the song, I thought it expressed the angst that the singer and the band had about how difficult it was to 'make it'. I wanted to play out this idea within the context of what originally made them want to be musicians. Taking them back to being kids, with dreams of being famous musicians & mixing this up with how you have to go out there and grab fans and try and make them come to your shows.