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new hummer commercial

the same director of we have decided not to die and Unkle reign does a hummer commercial...

www.methodstudios.com


         
ournameismud, June 24, 2005 at 6:58:12 PM CEST

i'd probably say this is his best work. the first two thirds made me edgy, though.


         
captainmarc22, June 24, 2005 at 7:13:27 PM CEST

yeah.... I hate Hummers, but I like most Hummer commercials.

Does anyone remember that one with the soapbox derby and the Who song "Happy Jack" - basically, the scrappy underdog builds a Hummer soapbox, all the kids laugh at him, then he wins the race by taking an all-terrain short cut.

My thought was, since when was the Hummer the car for the scrappy underdog? If ever there was "The official vehicle of assholes" it's the Hummer.

Still, I guess it makes for better advertising than a spot where some muscleman does steroids, eats a giant steak, date rapes a girl and then drives off in his Hummer.


         
biccamera, June 24, 2005 at 10:02:16 PM CEST

At least it would be aimed at the correct demographic. I guess you have to bite your tongue sometimes. Can't wait for that Halliburton brief to come in though....


         
veronica90, June 26, 2005 at 7:45:28 AM CEST

actually I much prefer his short film and reign, I found them stylistically more "cool". the whole expressionistic dance thing in this didn't do it for me, but maybe it does for a hummer demographic, who knows. But the construction of the car is brilliant.


         
biccamera, June 26, 2005 at 12:42:35 PM CEST

yeah, the dance stuff is a bit hippy drippy and does jar with the 'hardness' of the car. An odd marriage.


         
veronica90, June 26, 2005 at 1:45:19 PM CEST

totally odd. almost two different ideas that personally I feel clash in an ineffective manner.


         
pest, June 27, 2005 at 10:36:45 AM CEST

at last a hummer for gays.
















 

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