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I kind of like the Sub Pop irony in this one.

(By the way, what is it that they do in Portland, Oregon, to get all these cool bands? There’s Sleater-Kinney, 31Knots, The Thermals, Decemberists, The Shins …)

amazing. this is now my new favorite video. damn you portland. why can't i be inside you.

wow, horrible. What a missed opportunity - they had a good song, a cool label, and a band that was willing to act and not afraid to look uncool. Instead they did the same old "corporate bigwigs try to market the band as something they're not" McG-crap concept.

I'd say add this to the worst of the year list but I had zero expectations.

It's from 2004 anyway.. Anyone know who directed it? I could never find a credit..

nope, didn't find any credit either!

it's in lance bangs' list of videos... (but the links [to subpop] aren't working so i'm not sure it's the same one...)

it's him then -- the old sub pop server was switched off or something, and a lot of those links aren't working anymore.