www.r254g245b006.net

I recommend watching this one large. Only one film left, next week's adicolor finale by Saiman Chow.

         

Back in my day...commercials used to actually be related to the product...and music videos had some kind of relation to the music. What happened?

         

In all honesty, commercials these days are all about product. Everyday, I'm surrounded by living ads on cars, subways, trucks, television, and the net. I'm not interested in seeing products thrown at my face anymore.

Thank god for creatives and branding campaigns like this that can finally take us away from all that hammering.

         

i can't even imagine how unengaging and boring a world would be where commericals were ABOUT the products. i mean, look at what many in the industry call the "best ad of all time" the Apple 1984 spot. Is THAT about the product? The only ads we remember are the ones that are emotionally enaging and convey the brand's feeling. Adicolor is all about customization and self expression. Therefore having some of the most creative people in the business of moving pictures make films that reflect something about adicolor (while its not a really direct product connection, more a feeling) make perfect sense for the brand.

         

Sweet video.

I noticed that one shot was done at the Stadium Skytrain station in Vancouver BC Canada. I only recognized it because I'm there 2x a day.

         

You know what you sound like? Mutherfuckin ad agency types. The vacant retarded guys with cool jeans and cool hairstyles who wax poetic about television and the thrilling and "emotionally engaging" world of consumerism we live in. Fuck that.

Best ad of the year is Spike Jonze's GAP spot cause it destroys any 'idea' or 'feeling' we could have about a product, brand, label, image, company, etc. And for anyone that's watching, it's simply a fart in the wind.

TWO.OH wants to "Thank god" we're not being hammered anymore? I'm hoping this is sarcastic because if not, that is easily one of the most terrifying things I've ever heard on the ville. It's like saying, "As you ruin the lives of all those around me, including my own, through false ideas of physiological perfection, social norm, and personal need, please don't scream at me, instead be the magician. Trick me into believing I'm entertained and engaged with vacant ideas made by vacuous creators pushing hidden agendas. Just whisper to me. Tickle my ear with riddles. I know it's something different. Be the adept. Teach me the wind that comes from your fan."

Indolence. Utterly apathetic. Horror.

It's interesting to note how none of you have commented upon the terrible terminator rip off of a sci fi channel tv trailer this is, and instead, lauded the "most creative" and the "self expression" of the brand.

I smell poison.

         

Im not going to say that this guys execution isnt impressive because it is. But it would've been a whole lot more interesting if Adidas had said oh by the way Neil no robots this time. He must be the only guy in the business with a "robot reel." When I first saw Tetra Val a few years back, I was like wow thats cool, original and well done. I've now seen him repeat himself atleast 5 or 6 times. I'd love to see him prove himself to be more than just a guy with a good understanding of 3D robot building skills.

         

www.r254g245b006.net for the large MOV file.

         

lusk did it really take you this long to finish no logo?!

         

oh lusk. ok, you hate advertising, you hate consumerism. i get it. and while i work in the industry, i frequently feel the way you do. but the way ive kind of worked it out in my head is this: (and by no means do you have to agree with me, you can call me a hypocrite whatever you want)

we live in a capitalistic society. and people want to sell their shit, and they need to advertise to do that. SO, if that HAS to happen, which it kind of does, then all i want is for the ads to at least be more entertaining, to not suck. i dont even own a television because so much of what's on TV is crap, and most advertising is crap. So, if you have to sell me something, which in america you do, i guess i just want it to be as nice as possible. and im glad that big bad companies like adidas (not as bad as nike maybe) are at least paying artists to do fun work. which as someone who likes to make little movies and wonders how they might make a living doing that, seems like a good thing.

im not at all trying to defend my profession, i just think its such an interesting conversation to have and something i think about a lot.

         

OTAK: I agree with you completely about funding for experimentalists. In fact, most lucre for PBS comes from corporate sources. But to start, the chosen "creatives" are a far cry from the Derens and Angers that hold (even to this day) as incredibles in the world of film experimentation. The closest here is White, while the others are hipster commercial makers front to back.

I have no (naive) interest in dismantling any industry and/or immutable structure. In fact, every one of the Kings and every filmmaker I know has worked or does currently work in the world of advertising and television broadcast.

The fault I find is in the admission, the 'thankfulness', that a wolf among the field is now a wolf in sheep's skin. Cause it stands as a submission of interest. A complete acquiesing to the powers that be. The division between entertainment and advertising is becoming slighter daily. I know I may not be able to stand here for long, but there's a certain horror in the appreciation(!) of haze that blurs the boundary of interest.

Regardless of my interest in austere living (I look forward to that rock), there's just something all together not right about such an admission.

         

Lusk81, "Indolence. Utterly apathetic. Horror. "

Wait a minute. You have no idea what you're referring to here. That is not what my opinion is, and I think Otaku-house has already made the point I was going to make.

For the record, I work in the advertising industry as a motion graphics designer, and ALL of the spots that I have worked on have been product-centric because that's just what the Agency wanted.

In my opinion, something like this that allows people like myself to have a lot more freedom is better for me, and in the end, probably better and easier for the consumer.

         

Holy shit. I got all excited to see the piece, but someone must have switched the links on me. Instead of AdiColor: YELLOW, I got a trailer for some trashy direct to dvd sci fi flick.

I've always - and still do - had a lot of respect and admiration for Neill's skills. And I like sci fi - good sci fi. But it is a bummer to find that, given creative freedom and resources, we get Sci Fi Channel movie of the week from him. I don't know if it's a maturity thing or what, but he needs to lay off the robots and aliens a little.

         

There were a few things I had a problem with:

• The editing was strange. There was a lack in continuity.
• It was a bit too melodramatic considering it's just a brand, and not a feature film (although I respect the guy for trying to take it into a different direction)

Robots and aliens seem to be Neil's trademark, and that's fine. I just felt like this was just a combination of Ghost in the Shell, Akira, and live action/CG --nothing really new here.

         

this one is so forgettable for me. I still LOVE "Pink". it's so much more powerful... i've watched it countless times since its first debute

         

About this yellow piece:

Pretty bad. What's interesting to note is that when these directors are asked to come up with something themselves.. they fail. Aside from Charlie White who has already proven himself in "content creation".

It's clear that most directors working in the ad / mv industry are bound to stay within the bounds of that labour and never to produce real "work".

On another note, while the use of Hebrew in this piece was cute.. someone forgot to tell them that in modern Hebrew it's common to write without vowels, in this cliip they used vowels. For a Hebrew reader it looks like something written in a Hebrew School text book.

Lusk: Commercial's suck. all of them. The whole idea of them. right on.

         

It could have been a great piece if at the apex of the shoot out the android bent over and took a giant yellow robo dump and his assailants dropped their guns and probed it with a stick.

         

I think this piece brings back the argument that just because someone is an extremely talented animator, it doesn't mean they can direct.

         

Longer, more demanding and less fun than blue or pink. Only lip service to the eponymous color

         

david bowie? for reals? on antville! SICK! i heart labyrinth!

         

not to be hating on anyone, but why is it that any time scientists create artificial intelligence, the first thing they do is teach it karate?

         

blomkamp either needs to get over his stubborn fascination with ai or find himself an actual writer. this is his third ai-themed personal project in a row and i feel like its even more muddled and directionless than the last. seriously, dude is an amazing fx director but he can't tell a story to save his life. all his shorts play like trailers, and bad ones at that -- we get a bit of cheap exposition, a couple of visually beautiful action scenes, and some grand closing gestures that ultimately ring way hollow. he's a talented dude who nonetheless needs to be reined in, big time. i feel like i'm watching a child at play, and i don't mean that in the good way.

         

this crispin glover interview seems somehow relevant to the earlier discussion.

         

Sci-fi like this isn't very interesting or provocative, even without the product references. There is also a great lack of beauty in this short, and probably by design... which is a missed opportunity.

         

blomkamps facination with ai is getting tiresome, but i think once he outgrows that sci-fi sector of interest he might become one of the most recognised talents of our time. tetra vall put ideas out there that no one had seen before. I think he might do that again, in a new way.