PANASONIC INTRODUCES “SHARE THE AIR” VIDEO CONTEST IN CONJUNCTION WITH SPONSORSHIP OF DEW ACTION SPORTS TOUR

NEW YORK, NY (May 30, 2006) - Panasonic announces the "Share the Air" Video Contest, with an open call for action sports film submissions.

In the spirit of self-expression, creativity and sharing, the Panasonic "Share the Air" Video Contest welcomes participation from amateur filmmakers on the up and up and industry professionals alike.

Panasonic understands that action sports are much more than tricks and thrills. They're about creativity, self-expression, pushing yourself and having the time of your life. That's Panasonic’s definition of "Share the Air." What's yours?

On May 17th, Panasonic challenged filmmakers to show what “Share the Air” means to them in the form of a 24-second action sports film. Submitted videos will be reviewed and evaluated by Panasonic and renowned action sports filmmakers Ty Evans and Aaron Meza. Two Grand Prize Winners will each win a Panasonic HD video package worth over $16,000, including the new state-of-the-art AG-HVX200 High Definition camcorder, and $5,000 cash. Winning submissions will also be considered for national broadcast as Panasonic television commercials. In addition, four First Prize Winners will each win a video prize package worth over $1,000.

Submissions will be judged on the following criteria:

• Originality
• Creativity
• Expression of the “Share the Air” theme

Select films will be showcased on Panasonic’s Share the Air gallery at www.sharetheair.net/videos. Submissions will be accepted and prizes awarded for two distinct entry periods: May 17th – July 14th 2006 and July 15th – January 15th, 2007. One Grand Prize Winner and two First Prize Winners will be chosen from each entry period to win the following prizes:

Grand Prize Winners will receive: • Panasonic AG-HVX200 HD video camera • Two p2 8 GB memory cards • p2 storage drive • Panasonic DMC-LX1 digital still camera • $5,000 hard cash • Ty Evans signature series Ogio backpack • Atiba Jefferson signature series Ogio backpack

Two First Prize Winners will receive: • Panasonic PV-GS500 3CCD digital video camera • Ty Evans signature series Ogio backpack.

For more info on rules and entry details please go to www.sharetheair.net/videos

About Panasonic: Panasonic’s advanced technology products are natural accessories for the action sports lifestyle. Its cameras and camcorders enable action sports enthusiasts to “Share the Air”, by capturing and sharing action sports tricks, culture, and lifestyle with friends. In this way, Panasonic technology, like action sports itself, is a vehicle for self-expression, creativity, and sharing.

Panasonic is proud to be a longtime supporter and partner to the action sports community. With its advanced digital camera and digital camcorder products, Panasonic has long been a trusted brand among action sports filmmakers. Today, Panasonic is proud to work with both professional filmmakers and amateurs alike, to help capture and share great moments in action sports. Panasonic is also a founding partner and official supplier of the Dew Action Sports Tour, the first-ever professional season of action sports. Visit www.sharetheair.net for details.

About the Prize: The AG-HVX200 HD Camera-Recorder Puts a Host of Powerful Features in Your Hands This handheld DVCPRO HD P2 camera-recorder is designed to meet emerging needs in HD content production. It debuts as Panasonic's first HD video product to use P2, the cutting-edge memory recording device that has the potential to revolutionize the entire production paradigm. The AG-HVX200 records HD, either 1080i or 720p video acquired by a new optical system and high-performance digital signal processor onto a P2 card using the broadcasting DVCPRO HD codec. This system achieves a level of image quality that conventional handheld HD cameras simply cannot match, while also supporting HD/SD multi-format and multi-codec recording capabilities. Variable frame rate recording is just one of the features that makes the AG-HVX200 unique in its class. Using technologies that make the Panasonic VariCam camera-recorder a favorite in movie production, this powerful function allows the overcranking and undercranking techniques used with film cameras to create fast-motion and slow-motion effects. The P2 card offers superior reliability, immediate playback and outstanding cost-performance. It allows direct connection to nonlinear editing systems and streamlines the production work flow, by providing to the editing system data files ready to be edited, rather than a video tape which would require the task of digitizing. On top of all its advanced features and technologies, the AG-HVX200 inherits the refined design and easy operation that distinguishes Panasonic's high-value DVX100 DV camera series. In the AG-HVX200, video professionals of all kinds will find a powerful tool for giving form to their creative visions.