30f, July 28, 2006 at 1:29:58 AM CEST
Mack 10's "Only in California" - directed by Paul Hunter
This video (from 97, I believe) was always one of my favorite Paul Hunter clips. i stumbled across his personal site and saw that this was one of the handful of videos he has up there - so he must like it too. Clearly it owes a debt to Romanek/Witkin/NIN look, but it is also a very fresh take on the hip-hop all star video. To my eyes, it was (and is) cool to see only part of Cube's face through the weird, damaged diver mask and Snoop with an ostrich. Plus the treatment references Liszt. The sepia-toned menace is a nice fit with the music as well.
Here is the video on Hunter's personal website and here is the treatment.
vidbot, July 28, 2006 at 2:07:04 AM CEST
All of which adds up to a nice tall glass of blah really.