videos.antville.org
sign up and post links to cool music videos
 

Labels vs. YouTube: the death of music video culture?

of pitchfork's 100 awesomest, a mere 46 are still u2b'ed, rex notes. sure nips any brief utopian shared-culture illusions in the bud.

discuss.


         
anonymous poster, February 26, 2007 at 3:49:15 PM CET

In the crucial rippability vs. audio/video quality ratio, YouTube has got to rank as pretty safe, so I'm guessing this isn't to do with piracy or iTunes sales.

I'm guessing this is about control:- that by limiting where a video can be seen, you are better able to control where people go to see it. The official website can lead you past the chocolate counter on the way to the checkout, so to speak. There's news, gigs, forums and a bit of email harvesting to be chucked in en route.

Hmm. I guess I can understand the impulse, but it seems like a missed opportunity. Marketing departments might not give a fig for utopian shared cultures, but prohibition seems an odd way to exploit the emergence of a powerful new media stream. And especially when you consider how much effort is expended to get stuff shown on TV.

But then I'm not in marketing am I?


         
progosk, February 26, 2007 at 3:52:35 PM CET

(anonymized, even? ok, i won't tell...)


         
30f, February 26, 2007 at 6:09:02 PM CET

For all the complaining that us younger-ish "new media" types do about the "big media enterprises" for their not "getting it" - it often seems that the old guys do a much better job of understanding what the kids want/mean than vice versa. sigh.


         
progosk, February 26, 2007 at 6:19:22 PM CET

erm... how do you mean that, thiddy?


         
anonymous poster, February 26, 2007 at 7:34:15 PM CET

Or do the old guys do a much better job of dictating what the kids want? Maybe the kids claim the culture they are fed as their own by posting on YouTube.

Since every time the labels take it down, the kids will immediately post it back up, I don't really see what purpose taking it down serves.


         
spit, February 26, 2007 at 7:36:52 PM CET

Interesting. I can see why labels would want to use videos to direct traffic, but is that really more important than impressions?


         
toddyokoh, February 26, 2007 at 7:40:20 PM CET

There will be, and has been, some pretty smart tactical manouverings going on. A clip will be posted then pulled, posted again, pulled, inevitably with the intent to direct traffic to the clip in a desired digital atmosphere perhaps, after creating some buzz. This has to be expected. Is this what is going on here? I'm not sure, but perhaps it should be.


         
progosk, February 27, 2007 at 12:26:06 PM CET

overdrive; specialten, molgan, bkanal, qoob, tunespoon, rage vod; democracy, joost; the brightcove backbone - where's the essay, sro?
















 

Hiya stranger, login to post links to music videos.

You can subscribe to this site as RSS or on twitter.

Made with Antville


Recent comments:
ROMATODAY - www.romatoday.it -... kevathens; 06:54
Here’s some of the... kevathens; 06:12
Jesus the guy’s story... kevathens; 06:07
funghimagazine.it kevathens; 04:01
Still thinking about him;... kevathens; 03:35
Inspired, fresh and cool... kevathens; 01:30
He has a kind-of... kevathens; 07:39
Double posts. ;) antdude; 00:29
Nice! I’m moving to... kevathens; 02:34
Wow cool kevathens; 02:32
Almost -too- good kevathens; 02:27
Fave Taylor vid, best... kevathens; 03:18
Buckin thru mah tabs... kevathens; 02:14
Ya kevathens; 01:47
Quite a clip. They’d... kevathens; 01:26
BTS: www.youtube.com antdude; 23:33
Never posted! kevathens; 21:45
Love Mr. Brian, this... kevathens; 03:30
My current goal is... kevathens; 00:32
More genius kevathens; 00:15
Genius edit etc kevathens; 00:11
HD kevathens; 22:50
Starring Tina Kronis bubo; 11:26
Rico still #1 kevathens; 02:55
This I think is... robodrug; 02:58
There’s some expliqué @... kevathens; 01:37
Callner’s 80’s -was- the... kevathens; 01:49
Sad that this isn’t... kevathens; 02:05
All of this is... kevathens; 17:53
Remake: www.youtube.com kevathens; 17:49
Absolute brilliance all around kevathens; 20:28
..or is this historic?... kevathens; 00:53
youtube.com kevathens; 21:41
Pretty historic: Lady Gaga... kevathens; 21:23
Abracadabra TikTok www.tiktok.com kevathens; 23:07
Gaga (Lip reading) www.facebook.com kevathens; 22:54
Inspired I'm really jel kevathens; 23:35
On Radiohead's concerts in... kevathens; 01:44
Gaga: www.facebook.com kevathens; 21:13
I absolutely love this,... kevathens; 18:09
Yep Mad for a... robodrug; 17:30
God 88M kevathens; 00:12
Inside: www.youtube.com Rehearsal: www.youtube.com... antdude; 09:53
I don't even have... antdude; 00:46
Yeah my brain isn’t... kevathens; 23:57
Not ‘save’ music video... kevathens; 19:32
Save videos? antdude; 04:12
‘Video of the Week’... kevathens; 02:18
I have to say... kevathens; 02:37
This is fantastic (I’m... kevathens; 00:49

April 2025
SunMonTueWedThuFriSat
12345
6789101112
13141516171819
20212223242526
27282930
March