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Mark Ronson - 'Oh My God' , DIR: NIMA NOURIZADEH

here
         
videology, June 20, 2007 at 9:47:08 PM CEST

feat. Lily Allen


         
monkeyman1138, June 20, 2007 at 11:35:45 PM CEST

Ugh. Horrible track, horribly ugly cel-shaded CGI used to ape the nightclub scene from Roger Rabbit when traditional animation did far better. A terrible video for a director of Nima's calibre. Edit: terribly wobbly composition when CGI Lily is interacting with live action objects too.


         
lusk81, June 20, 2007 at 11:50:01 PM CEST

MONKEY: You're out of your mind mate. The CG was solid, as were the respective comps. If anything, you should be banging on the interaction shots within the live action plates i.e. man having to act as if he got pushed from the head down.

Overall they tried to make a cartoon sexy and it worked.

Promo has a lot of class. Even the obnoxious laugh at the end, straight class.


         
kevathens, June 21, 2007 at 12:37:49 AM CEST

mov

Nice work overall, but the CGI needed to be a bit more organic, or the music needed to be a bit more sultry. (or lose the beat?)

10 points if you can spot Nima's new best friend Deep Roy.


         
chatters, June 21, 2007 at 12:52:50 AM CEST

An absolute joy. I grinned from ear to ear when i realised what the idea was. Super clever. Hats off Nima.


         
stratobee, June 21, 2007 at 1:24:30 AM CEST

If I'm not mistaken, I think the waitress serving Mark his drink is director Kinga Burza.


         
monkeyman1138, June 21, 2007 at 3:12:44 AM CEST

lusk81: I did mention the poor compositing between the CGI and live acttion.


         
stoney, June 21, 2007 at 3:32:28 AM CEST

pretty cheesy. I'm not a fan of mixing cartoons with live action the way this video does.


         
najork, June 21, 2007 at 3:58:29 AM CEST

Considering the level of craftsmanship in CG character animation people are just 'used to' these days, it is daunting to try to do anything without millions to spend. Given that, I'd say it is a decent effort. The face was the main thing I'd critique, often inexpressive or creaky.

Would it be too conservative an estimate that there are probably less than 200 people on earth who can REALY rig a CG face?


         
stevejobs, June 21, 2007 at 3:58:39 AM CEST

Was she meant to look like a 12 year old girl wearing too much make up in mummy's clothes? Really creepy and not sexy at all. The poor character design lets it down more then anything.

Here's the roger rabbit scene to show how it's really done:

www.youtube.com


         
dingleberry, June 21, 2007 at 8:50:32 AM CEST

well executed and well directed. i didn't mind the CG. But no matter how well its done, having cartoons interact with live action has always and always will look super cheesy, and just plain uncool. roger rabbit is the only one that kinda got away with it, b/c it makes fun of itself.


         
pasi, June 21, 2007 at 10:56:47 AM CEST

why all this unqualified criticism from some ? Can i smell failed directors here? it looks great, it's got charm and Lily's character design is fantastic.


         
rogerredhat, June 21, 2007 at 3:01:55 PM CEST

Loved it, who was that sexy waitress?


         
zacharing, June 21, 2007 at 3:17:19 PM CEST

yeah man, who's that waitress ?


         
nu_shuz, June 21, 2007 at 3:24:00 PM CEST

i liked this too - seemed right for the song. what's the point in comparing it to the original, something carried out with far more time, money and resources?


         
tash_curly, June 21, 2007 at 3:40:40 PM CEST

Some people are so thick!!! The animation is like it is because it is supposed to be like that. It's not JURASSIC PARK! A video like this is so hard to execute and the excellent execution by Nima and the rest of the team IS a testament to Nima's excellent skills as a director. When you are doing something right there will always be some asshole who doesn't like it!

WELL DONE NIMA!!!! SMASHED IT.

and tell Kinga she looks hot from me.


         
kayser_sauze, June 21, 2007 at 4:56:28 PM CEST

Kinga took a few polaroids and shows leg.


         
scooper, June 21, 2007 at 6:20:59 PM CEST

great stuff. yes, that's kinga as the waitress! Yowzer!! And that isn't Deep Roy, it's Keiran Shah who was in Nima's Jamie T vid. Only bad part of the vid was the crap Kaiser Chief cameo, they were more wooden than the chairs in that joint...


         
mva, June 21, 2007 at 7:18:18 PM CEST

i love this. more videos need to tell stories with high concepts.


         
aycarrumba, June 21, 2007 at 8:49:32 PM CEST

Loved it! This is a great video! end of story!


         
bearboy, June 21, 2007 at 10:17:21 PM CEST

yeah man i'm bearman, who say i can't take bare man? tell me have you seen the size of my bear hand? its a 20cm span!!!


         
chrisfrelin, June 22, 2007 at 1:39:56 AM CEST

i agree with the UGH... i thought this was done on spec when I first saw it. horrible, incongruous CG badly composited into a what looks like a Lowenbrau TV spot....No heart, no soul, no flow. If you can't do it right, then don't do it... I used to like this cover - now that this is burned into my subconscious it will never be the same.


         
dama margx, June 22, 2007 at 7:58:52 AM CEST

P.U
















 

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