Negative Blue is an alternative rock/punk band out of Simi Valley, California. I shot this on the cutting-edge Red One camera in 4K at 24fps and 2K at 120fps with Zeiss T2.1 primes.

Watch in HD and download the song for free at: pleasejustsaymyname.com

Directed and shot by Aaron Proctor aaronproctor.com proctor@fwdlabs.com Edited by Chris Yi chrisyi.com Producer P. James Keitel keitel.fwdlabs.com RED DIT and Color by C.J. Roy cjroy.net

Another fucking performance video. Well shot.

A lot of the footage I've seen from the RED camera looks solid. It's stating the obvious, but I still prefer 35mm.

The real toss up is between S16 and RED. I've priced both out for a couple shoots and they end up in a dead heat cost-wise. Still, I haven't ever shot on the RED.

The deal breaker is always the onerous post work-flow. Plus, I end up doing a lot of beauty vids and even if the budget can only afford S16 I still lean towards the look of a well-lit woman on film as opposed to a well-lit woman on RED's 4k (FWIS & IMHO).

Pretty solid performance video BTW. I wouldn't want to lie to you though - I got bored about 3/4 way through... This seems to be the curse of the modern music video; the inability to maintain momentum.

Anyone have any thoughts about the source of this problem or even a potential solution??

K

I can only comment on the product, which is nice to look at and quite dull - a function of the band rather than a failure of the vid.

kalstark,my 2 cents, i think a big source of the problem is the edit.

I couldnt watch past the first thirty seconds. My suggestion is to cut the entire performance section out and continue with whatever is going on with that burning car.

I like the red camera but film still has a better feel to it.

@ c-dub: The edits can't go blameless that's for sure. But then why is that? Do we suppose, with all these momentumless videos, that the editor just couldn't cut it (w/ pun)? Or:

1. Did the director show up to post with nothing more than a performance wide, medium, tight, and some cutaways thus leaving the editor little choice?

2. Is the argument, if we're focusing on editing, that a star-cutter could transform the above from a decent performance video into something more compelling?

3. At what point, in the process, is the ball dropped? And why is it dropped?

K

P.S - Framescourer has a valid point and at least some of the blame falls with the band and the song - both are pretty dull.