Two Hypeisms I love to hate to love: -The Randomly Relevant Cameo Enterouge www.youtube.com

-The Blood Money Affiliation www.youtube.com www.youtube.com

He reached but Sam Jackson's performance makes it all worth it...haha

         

Ha, I've been liking Ron Howard a lot more lately, I find it funny that the host had to tell the audience to look him up on imdb. The video is fun, nothing more or less than Hypes recent videos. In regards to the song, it's very hard to distinguish between Jammie Fox and T-Pain with all the autotune, if it was on the radio it'd be even harder to distinguish.

         

gylenhaal??!?!? whittaker?!?!?!?!? noooooooo!! fer fucksake you people are PROPER ACTORS! what are you doing in this elongated wankjob of a video?

sorry. i was a little irate there. but even by hype standards (and i like a lot of hype) this is so lazy as to be insulting. the only plus side is that with all that boring-ass flash frame cutting (oooh. innovative), it'll never get out over UK television (what, no one in america has epilepsy? or just don't they care?)

and don't even get me started on the tune.

urrgghhhhh.

         

only hype could have made this look like it had a 5k budget. give these videos to mandler.

         

I am tired of rappers entering a club in slow motion.

         

RON HOWARD WHAT WERE YOU THINKING?!?!?!

the video is standard fare, and is shot with the standard Hype panache.

I admit that I watched the whole thing purely because I liked the song. And I'm the guy who's been slagging off this autotune craze to anyone who will listen. Call me simple but I just like the stop/start vocal bits when they say alcohol.

BUT RON??!??!? RON!?!?? REALLY???

         

I watched the whole thing purely because of Ron. There is an almost Zen lack of sense to it.

         

actually the more I watch this, the more I love the ron howard cameo.

what's next? Kofi Anan throwin' in down in an Antony and The Johnsons vid? Ricki Lake poppin' up in a System Of A Down video?

         

"He captured it... he captured what the song was about" - when it comes to US yoof tv I really can't distinguish parody from the real thing.

Dreadfully pompous video. The only reason for watching it is the Sam Jackson cameos - the only authentically cool thing in it.

         

Reactions to video intro:

Jake Gyllenhall: "mmmm, this could be interesting"

Forest Whitaker: "okay, what's going on here?"

Ron Howard: "HOW THE HELL DID RON HOWARD GET IN THIS??"

(I'm getting giddy at this point)

Jamie Foxx: " Ok, it must be done now......"

(relaxing)

Samuel L. Jackson blowin smoke: "OMFGGKFSKGDSJGKJGJ!!?!?!?###"

(JUMPING ALL OVER THE PLACE)

I thought this would be the return of 1998's Hype, and in a sense it is, but I still felt empty about it. Hype need to get a better DP, or bring back Malik Sayeed. Was this shot during Oscar weekend, or something?

         

Was this edited by someone with down syndrome?

         

Exactly - spastic editing.

Only redeeming feature of this clip is Ron and Samuel...

         

I hate to diss someone's work but....

• Isn't the vocoder getting a little stupid at this point. I mean Cher did that trick like 20 years and it sucked then.

• The stutter edit that cuts with the arpeggiator effect is pretty awful too.

• Did the gaffer use every available inch of red gel in LA?

• The cameos are so bizarre and pointless that I am completely lost for words. I was wondering how on earth they got those people to show up. Perhaps there was a Ron Howard film shooting with all of these people on the lot next door and they decided to jump onto Hype's set during their lunch break.

         

^those cameos are the only thing I like about this video. In that, they are so bizarre and pointless that they show some thought at least, however minimal or not. The rest of it just seems shat out, turned in. Phoned in. Nah, I like shat out. And, I don't mean that as a diss so much towards Hype. I should be so lucky to one day have the option to intentionally just shit things out/phone things in.

         

A word on vocoders... EVERYONE NEEDS TO LISTEN TO ZAPP.
Seriously. "More Bounce to the Ounce" would be a good place to start. This should be your point of reference. Like him or not, T-Pain is tipping his hat to this hugely influential (and heavily sampled) early-80s aesthetic, not copping some Cher gimmick.

         

RE: true_fiction

I was thinking something similar. After Sam Jackson I was like wheres T-Pain's Title?

Oh and this is a terrible waste of money

         

"There is an almost Zen lack of sense to it." word, naj.

         

Najork speaks the truth: www.youtube.com

         

There is a big difference between a vocoder (hardware, could be considered homage-worthy, or a classic choice) and auto-tune (cheesy, lame, software product royalties paid out).

Anyway, the vocoder was pioneered in popular music by Kraftwerk before just about anyone else.

         

Ron Howard explains what the fuck he was doing in this video:

www.huffingtonpost.com

         

yo jimie you killing them dog the hole thing is hot man.i like the new song its cool man with all the actors its hot

4rm rich boy haaaaaaaaaaaaaaaaaaaaaaala