New Good Music signee. Video very similar in style to Kanye's "Good Life" and Kid Cudi's "Day and Night". http://videos.onsmash.com/v/FjUZgTVW9ig7NDJK
         

Huh, I really like the feel of the video but something is off. Maybe its that the music of Big Sean and the music video don't match. One is really playful and hyper but the rap is more on the serious side.

         

You do know that this is Hype right, Lusk?

         

Really like the video. Shame I can't abide by gay fish.

         

Very cool. I am not a Hype fan but really nice work here

         

I don't like this at all and like aprilini I feel that it's because there is a disconnect between the video and the song. It's like they're not vibing with one another or something.

K

         

I am more than ready to call out Hype for his more than occasional laziness and poor execution - but I can't do that this time. I thought this worked well and the surface, poppy tone of the visuals went smoothly with the light and fluffy lyrics about brand names and fashion trends. Does it look like some of Hype's previous work? A bit, I guess - but I still liked it.

Mixing in the real locations (like the steps) with the post effects (the squares of the steps and walls lighting up) came off MUCH better than it often does when people try this. I like the way the smily monster's hand gestures mimicked the artist's as well. Yay, Hype.

         

Animation is pretty dope, the editing feels good, and the tone seems fine...but the photography kinda lacks a sharpness and flair that we usually get / expect with a Hype Williams video. A lot of times Big Sean looked flat or out of focus to me. (There are a couple of shots that have a cool shuttery crispiness though...) Anybody know how much this cost?

         

The video and song work well together. The song is a typical light hip hop song, and the video is likewise light in tone.

The thought that comes to mind is that if your doing a So-Me like video, isn't it cheaper to get So-Me than Hype?

         

Oh maybe they did.. who did the graphics for this one? Animation was far from lazy. Irritating dropshadow, and flat lighting though. Whatever one thinks about the tone, you gotta agree that this was a pretty tight edit and stands mountains above Hypes most recent half-assed 'money in the bank' works. The only thing that bothered me was the epic product placement of letting the whole thing take place in a bape store and 90% of the lyrics = "come getcha some"..

         

I do like this video. But who shot it? it is really flat looking and lacks texture, it's really well done clip. That aside, I'd like to comment a little about the content. See the video above? the artist effectively communicates with the environment designed to be part of it. Sledgehammer, one of the greatest clips ever made, is an obvious influence to this type of video. What Hype could have done, and this is me just conversing, is take the idea of rampart consumerism (sneaker shops?) and integrate it into the clip. Hype is no Stephen Johnson, but there is a lot more room to interpret the song and budget has nothing to do with it. Animate the sneakers, why is there a giant thing in the background? it is a good video for what it is. It is possible to go a little further, that idea presented some awesome opportunities to play with the commercial aspects of the product placement.

A big fan of form follows function. It is what elevates a concept executed to something greater. It's good video for what it is.

This is the other Hype vid from back in the day. Budget was about 2 mill.

         

Ben Dickinson did it better.

         

is this a BAPE ad?