Eclectic Method Goes Phish
Eclectic Method Goes Phish from Eclectic Method on Vimeo.
"Video remix producers/DJs Eclectic Method are the creators of the secret intro video to the “musical costume” second set of Phish’s 2009 Halloween performance in Indio, CA. Taking Phish’s brilliant viral “99 Albums” online promotion to the next level, the London born/Brooklyn-based trio sourced and remixed content from all 99 albums, and remixed them into a single, profound, beat-driven AV collage, screened just before the band took the stage to perform the coveted “last record left alive.”
To promote Festival 8, Phish created an online viral campaign to drive buzz and speculation as to what record the band will play as a “musical costume” on Halloween, a Phish tradition dating back 15 years. The campaign consisted of 99 of the most reputed and buzz-worthy potential “costumes,” hosted online in an interactive, scrolling landscape of ornately-framed records. From Zeppelin to Zappa, Hendrix to Bowie, one by one, each album gets “axed”--literally--until one final record is left standing. It was known to the fans that THIS is the album that Phish will recreate live on stage Halloween night."
From www.boingboing.net ...
