Riz MC MICroscope Lab - Interactive Music video site (via…

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Swarm, August 9, 2010 at 8:15:02 PM CEST

Riz MC MICroscope Lab - Interactive Music video site (via Swarm Entertainment & Rival Schools)

If Blade Runner and the Rocky Horror Picture Show fathered a love child, this would be its website.

Composite shot from interactive music video

The interactive music video website for rapper Riz MC’s new album ‘MICroscope’ (www.rizmc.com) has been acknowledged for its excellence (and strangeness) with an FWA (Favorite Website Award), considered by most within the interactive industry as the gold standard for online creative work.

With the album’s stage show – which revolves around a live, interactive, sci-fi music experience – currently on early tour in the UK, Riz MC (also known as actor Riz Ahmed) launched the site to allow visitors to download free album tracks as they are exposed to cryptic pieces of narrative, allowing them to get a flavour of the live show if they haven’t attended, and to continue their involvement in the story world if they have.

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