Unexpected! Well-wrought! Sea change from their usual Mooky fashion splash!

u2b 1080p

mp4 98mb

A YG rep reported to OSEN (Real Sports Entertainment News) "Production costs for the three music videos $425,097 USD, with bus advertisements, movie advertisements, and other expenses, it totals to $850,195 USD.”

The total promotion expenses for the album exceeded $1,275,293 USD

nice girls...

A seriously weird video; the violence comes as a bit of a shock, mainly cos the story's so mawkish and the acting's so bad. Also, the crazed jump cut editing at the start was proper film school bad. I guess it's not bad for a mainstream pop-video, especially considering the scenes of alcohol and domestic abuse. Who's the band target audience?

Unfortunately I can't debate the fine and critical point on crazed jump cut editing “being proper school bad” as I dropped out before I got a full degree. Still I managed to acquaint myself with the history of photography something most of my dull bumptious colleagues never achieved despite their fine sounding moufings 'bout their prestigious client portfolios and critical acclaim

Sorry I digress, so snapping back to the video, just thought the jump cut editing weird. Still I can't imagine anything more that has the right to be sentimental or sloppy than a storyline for a breakup song? On whether the acting is any good? That's an opinion which I never filtered to such a fine degree, the ending rather surprised me which negated in my mind, any observable flaws in the actors abilities in the prior plot

Target audience Global internet I reckon. Though I post below a quote how the YG Entertainment Corps see it. A very savvy crew, ahead of the game, who have managed understand and utilize web marketing to an amazing degree, leaving all others standing at the bus stop. Yang Hyun Seok YG's CEO came already wired, due to starting life as a singer in the mega popular (Metal oriented) Korean boy band Seo Taiji & Boys

A YG representative stated rather definitively “When foreigners listen to 2NE1 for the first time, they enjoy the music without any cultural distance or strangeness. Many respond in surprise, saying, ‘Asian girls sing this kind of song?’ To them, 2NE1’s songs are beyond Asian, Korean, or foreign. Their songs sound familiar and have a global feel. This is 2NE1’s appeal in the global market.”........

A statement that might be considered rather overambitious objective bollocks till you look at the artist Taeyang, part of the YG family and member of the Korean Group, "Big Bang"! His first solo album “Solar” was successfully launched and marketed internationally through iTunes. With no paid promotions in America, this album became the first Asian artist’s album to climb to 2nd place on U.S. iTunes’ R&B sales and even 1st place in Canada.

Interscope Records A&R Vice President Luke Wood said this Nov last year on a visit to Korea, a view rather outdated now I consider, as it seems the “Coals are being shipped to Newcastle” “Korean music was always a step behind American trends. It took quite some time for the Korean public to like N'Sync. That's why Korean music is out of fashion in the U.S. But nowadays information about music is circulated very fast on the Internet. The time gap has disappeared because now Jay-Z's song "Empire State of Mind" can be heard simultaneously by YG Entertainment producer Teddy. After hearing it, he will write a different type of song. Rather than focusing on a certain genre and chasing American trends, Korean producers should discover and invent their own styles”

But back to 2NE1, they are called the female Big Bang, an analogy or term that most likely originates with Big Bang detractors! Still it’s not an observation without truth So whilst the prime market may be Asia, this album will bleed into the Anglo and European market Taeyang fashion, that I don’t doubt Whilst I intimated there is no paid US promotion, there can be found on the internet, a surprising amount of English language blog sites entirely devoted to Korean music or more precisely devoted to the “YG Family” Such marketing strategy is quite openly stated on these boards but may escape an average viewer’s scrutiny

Robo, cheers for the info. I was wondering more about the age of the target audience; I can't imagine the saturdays/girls aloud knocking back shots and getting beaten in their videos! My main objection was the jump cuts in the opening dialogue scene, with the over the shoulder shots; they were proper daft! Cheers for posting Robo!

The global strategy seems to be on track by all accounts