Diversity. Ambition. Evolution. Those words signify what can be the most powerful tools in an artist's arsenal. Blueprint has made a career out of tapping heavily into all three. "So Alive", the lead single from Blueprint's sophomore album Adventures In Counter-Culture is a perfect example where all three comfortably mesh together over a self produced frantic, 60's inspired slice of soulful electro pop. Perhaps it's the artistic freedom of expression in Blueprint's new music that opens the doorway to one being able to feel "So Alive".

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Director/Producer/Editor: Maria Juranic - mariajuranic.com DP: Trevor Tweener Rent The Sky Films