A film for Alex Mattsson's AW11 Menswear collection, which is inspired by the back story to the 80‘s cartoon ‘Dino-Riders’ where two battling tribes from the future travel back in time to the Cretaceous period and recruit dinosaurs as transport and battle aids in the two tribes time defying feud.

"By infusing this story with visual influences from the 2010 production of ‘TRON’ Alex has brought the concept of ‘Dino-Riders’ out of the 80’s and in to the future.

The collection can be described as structured tailoring mixed with armour-like, lit-up leather braiding and influences from body-conscious motorcycle protective gear."

Interview with Alex Mattsson: www.dazeddigital.com

alexmattsson.com/