Lil Wayne - "How To Love" (Dir. Chris Robinson)
I'm shocked that Chris Robinson + "How To Love" = A pretty good video.
Could have been a lot better, but I'll be real happy to save this one when it goes onto Vevo.
Treacly sweet, the ending is a little much ('Thanks for showing me how to love'), and its biggest flaw was that the husband/father wasn't there with the girl in the end, but I still liked it. In fact, I liked it quite a bit.
-nice cinematography -elegant use of a very minimalist performance -interesting message and visual interpretation of the lyrics -surprisingly and pleasantly daring for a major artist (although 'daring' is quickly becoming the new thing for established artists, right Rihanna?)
If this and Rihanna's Man Down represent the vanguard of a new direction in what I'll, respectfully, call Hip-Pop then I think that's a good thing. Around the Bad Romance time I believed Gaga would continue to push the video envelope in an intelligent and exciting way but her recent videos have been disappointingly superficial (all sizzle, no steak).
How to Love and Man Down aren't deep artistic statements about life and the universe but they're a big step up from much of the vacuous pretty pop or hipster chic stuff that's come to define videos in 2011.