Passing along the new music video for the new single "Bug Out" by acclaimed NYC artist Lachi. (Youtube: www.youtube.com)

Taking the phrase, “it’s written all over your face” literally is the new video, “Bug Out” by the soulful pop songstress Lachi and her band Meridian Gold. “Bug Out” features a magical pair of sunglasses that allow our protagonist, played by Sara Teed, to see what emotions people are filled with. As she makes her way through New York City, she sees person after person consumed with greed, hate and envy, until she finally runs into love. Interspersed with these scenes, are scenes of Lachi herself, singing with an infectious joy and enthusiasm. In the end, our protagonist ends up in NYC’s Local 269 for an ecstatic live performance. The vibe presented in the video is a perfect match for the song, which champions the idea that we all have a choice when we react to other people’s negative treatment. “A lot of ‘Bug Out’ is the realization that I have the ability to chose to let someone else’s hatred towards me hurt me or not,” says Lachi who wrote the song along with bandmate Jaime Diaz after some bad treatment by an ex-friend. “Bug Out” is all about letting go, living life and having fun in spite of the hate surrounding you. “Bug Out” with Lachi and Meridian Gold now: www.youtube.com

“Bug Out” was filmed in Columbus Circle and Local 269 and produced by Lachi and Kevin Porter with White Chocolate Productions. The shoot was quite eventful, with a rare earthquake in New York and a second video shot in a nearby church while part of the crew was on a break. Lachi put in a 17 hour day on the video, and she said, “It was rather fun shooting, but I was surely glad to get to bed that night.”

The multi-talented singer/songwriter and performer takes her music to the next level with “Bug Out,” the first single from her forthcoming album. The anthemic track is an affirmative celebration of life, driven by a soaring, instantly catchy chorus that exhorts listeners to “Bug out, have fun, live life, have love, bug out.” The eclectic track delivers a bright pop melody, driven by phat rock guitar, touches of funk and electro, and a hint of ska to showcase Lachi’s powerful vocals.

“As a legally blind, black female that, let’s face it, acts white, is a tomboy and acts like she’s not blind, I’ve encountered an intense amount of resistance from the world around me. From racism to colorism, to you ain’t black enough, to sexism and genderism, to ‘What a bitch, can’t you see that sign, it’s right there, what are you blind or stupid?’ All things that are said to me on a weekly, and often daily basis. My songs are all about growth, struggles, life-lessons, empowerment, poetry and strength. I don’t think the topics will change over time, as I have always been a person of the earth. If I have an intense experience, be it love or hate, it’s met with poetry, reality and depth. That’s my inspiration – my life.”