cant fault her track shes got a nice voice but the vids a bit slow, not a lot happens

So the treatment was "pretty dress, woods"? Taylor's done some fun stuff in the past but this seems like the epitome of playing it safe.

I like it but I like the song and that can easily bias me towards enjoying a video. However, I think the video also makes a bit more sense in context - it's the first song attached to 'The Hunger Games' movie. And the marketers are setting up the soundtrack as 'songs from District 12' (one of the small cities in the movie where the primary protagonist comes from). Taylor is walking through an area that could easily be a location in the film (she's also dressed in a manner consistent with the story).

Meh, that's a lot of explaining to try and make a simple video seem deep but this simple video connects with me either way.