Rest in peace VIVA
Stopped watching it after MTV took over the channel in 2005 It turned into complete rubbish
I will always remember it tho' for showing Shakira's first major cross over video 'n seeing JPop for the first time. It was a Yasutaka Nakata tune tho' probably not a Capsule cut. Also Daisy Dee the hostess, can't remember her show but it was Latin and Cuban music
So yes RIP I will remember it for the intro it gave me to those music genres
And MTV went rubbish before 2005. :( 80s were rad times.
Your'e right there ant that's why I watched Viva
What's after Viva? Internet? Let's hope it doesn't turned into complete rubbish. Wait, it is already starting to. :I
You're not wrong
Things regenerate, by that I don't mean the likes of VIVA or MTV as a music landscape will revive, though such is always possible with fresh blood and new ideas! The conundrum is how to revive an engorged business model on a disintegrating broadcasting platform that is not only decrepit (stale artistic visions are only part of the problem) but has become a cannibalistic vampire sucking the marrow from its own bones.
MTV evolved from Music to Reality Programming, a strategy that held demographic currency for a while, mainly I understand due to a programme called Jersey Shore, however the format became fatigued after three or four seasons. There was no analysis of competitors’ schedules and ratings, and MTV’s programming strategy seems to be zilch in this regard. The cables management’s conclusion seems to be, we are still a dominating cable network among younger demographics, especially within the female 15-24’s so why worry? I haven’t watched MTV, TV or cable for over ten years, so I’m going by what I read on the internet, which is also the source of my viewing, predominantly youtube I do know MTV is on youtube but it lost me way back when I still watched TV and satellite and Ive never been re-attracted to it since.
As for UK broadcasters, they apparently face a dire future in which a domino effect triggered by declining audiences among the key 16-34-year-old demographic ripples through to older viewing cohorts – eroding the mass market appeal of the platform to advertisers I feel everything is about advertising revenue, artistic endeavours are just the hook
I’ve no interest in subscribing to cable/satellite which would then require me to buy a government licence to watch anything broadcast live in UK. It’s all cack politically and entertainment wise as far as I’m concerned
I hope what I've wrote makes sense and I haven't left it half hanging in the air
