As we near 8 years since the release of Jon B's Comfortable Swagg album, fans will be delighted to know that the multi-platinum recording artist has returned to the studio and is currently putting the finishing touches on next project.

Understand, Jon B's forthcoming album, features the lead single and Donell Jones-assisted duet by the same name. On Monday, November 11, Jon B debuted the official video for the album's follow-up single, "Priceless."

"This video is all about showing a woman that she's priceless," says Jon. "You can have anything you want because the whole world is yours."

"Priceless," which will be released on Jon B's 45th birthday, serves as a gift from the R&B veteran to his longtime fans and supporters. The visuals were shot in various locations across the Los Angeles area, including special scenes at Tomorrow's Aeronautical Museum, a Black-owned museum and flight school based in Compton, CA that offers interactive exhibits, aviation, and educational programs targeting inner-city youth. Los Angeles native, Dale A. Stelly of Stelly Entertainment (Nipsey Hussle: Sin City: A Dame to Kill For, Forgiveness), serves as video director.

"Every scene is a complimentary sort of dream sequence where I'm saying how I feel, and my leading lady is just basking in the glow," Jon B explains.

Jon B's new album will feature a collection of midtempo, dance tracks, and slow jams that made R&B fans first fall in love with the crooner upon his 1994 debut. "Priceless" was previously featured on season one of BET's Games People Play and BET Her Live.

Prior to his rise to fame, Jon B (real name Jonathan Buck) wrote for musicians such as Toni Braxton, Color Me Badd, Spice Girls and Michael Jackson. It was in 1995 when he released his debut studio album, Bonafide, spawning the popular hit and Grammy-nominated single "Someone to Love", featuring the Grammy Award-winning singer, songwriter and composer, Babyface. The album was a commercial success as it went platinum, selling over 1 million copies. Jon B released his second studio album Cool Relax in 1997, spawning the top 10 single "They Don't Know" and two other top 20 hits, one being the last song to feature Tupac Shakur before his untimely death.