NewJeans (뉴진스) 'New Jeans' Youngeum Lee
Min Hee-jin, is the mastermind of NewJeans visual branding, for Ador and Hybe, Min joined SM Entertainment in 2002 as a graphic designer, remaining with the company for over fifteen years. She was later promoted to creative director and was responsible for the branding of its flagship groups. Credits she accrued are Girls' Generation’s Genie, F(x)’s Pink Tape, Rum Pum Pum Pum, Hot Summer , Shinee’s Romeo, Juliette, Exo’s Ko Ko Bop and Red Velvet’s Russian Roulette , She has two MAMA Awards under her belt Best Visual & Art Director 2016, Breakout Producer 2022 Min joined Hybe Corporation in 2019 as chief brand officer and oversaw the company's rebranding, She was appointed CEO of Hybe's new subsidiary ADOR label in 2021 As always there is controversy, bleedin stans with too much time on their hands making mischief! It drives me mad if they are not whanging on about cultural appropriation, then it's about lyrics having connection to terrorism, or underaged girls who are apparently seen half-naked, I ain't got time for for such jealous clap trap! Just enjoy the music its a gift in troubled times!
