Chris Brown "Forever" : Dir. Joseph Kahn (YES IT'S A REPOST)
Chris Brown and the tale of Wrigley's gum.
Paging 30f... www.businesspundit.com
Original post here: videos.antville.org
First post was more or less ignored (and rightfully so!). But interesting to reopen this posting. It's worth considering this tale in relation to the future of [pop] music and their respective mv's.
A few thoughts:
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Technically, couldn't one argue that every band signed to a label writes songs for corporations?
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Is this an example of Brown "selling out", or is he actually being more honest by being so transparent about the song's origin? Chances are the song would've ended up in a commercial somewhere along the line anyway.
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Is their a difference between Brown's song for a gum company and the Santogold song for a shoe company?
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Is our culture (or more specifically, baby-boomer/gen-x culture) way too obsessed with the ideal of the "legitimate pop artist"? I'd say yes.
chris brown?!
wtf
i don't even know any tweens that will listen to that crap
the only person i ever heard jammin that shit was a jr high teacher trying to be cool
budg: part of the difference btw converse & this is precisely that brown wasn't transparent about his #3 being a run-up to a commercial.
Santogold-Converse interview with Pharrell, plus lyrics.
Meh,
in the last year I've pitched on jobs where tie-ins (aka financing) was to come from:
- a guitar company
- a shaving company
- a New TV tech company
- and a Restaurant Franchise
In every client discussion nowadays I wait for the inevitable, 'We have X dollars but we expect ACME & CO. to put in an additional Y dollars; how do you think we can tie in their product'. And this is from mostly independent artists. I can only imagine what goes on behind the scenes with major label crooners.
K
not sure what the kerfuffle is here. all videos are commercials. if this means we all get chances to have larger mv budgets, then i hope the labels embrace it.
the only thing shocking to me in the whole thing is in the article referenced up top wherein the labels claim to have been initially resistant to the idea.
as if they have any other shot at making dollar one off this kind of crap.
you rang ...
Can't say I have much to add to this discussion. I believe this kind of stuff happens ALL the time in Europe and Latin America - where known pop stars get hired to make tracks that are on their records, but have alternate versions with lyrics that reference some product and are used in commercials.
Like kal I have worked on many projects with product placement being a given and the director needs to find a way to be sure the watch or liquor or car is "seamlessly integrated."
I wrote more on this topic previously.
I'm lovin' it (justin Timberlake)
run dmc - my adidas
Ever since Tim Armstrong and The Transplants released their song to Garnier Fructis for shampoo commercials I basically gave up on bitching about the "synergy" between the two worlds.
will.i.am as directed by Scott Speers as directed by BB.
flv great faut pas, prog
