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OK Go - This Too Shall Pass [RGM ver.] (dir. James Frost, OK Go, Syyn Labs)

This is the way things go.

www.youtube.com - Version 1 Making ok: Part 1 - Part 2 - Q&A (thx daku, thx progosk)


         
gregsinora, March 2, 2010 at 7:01:06 PM CET

Wow, pure spectacle! Awesome!


         
lusk81, March 2, 2010 at 7:18:17 PM CET

Yeah totally. Incredibly ambitious. Some stitching and retiming here and there, but really remarkable. And no shots, but this band makes better videos than they do music. Also, much love to that steadicam artist - damn.


         
senilitynow, March 2, 2010 at 7:26:03 PM CET

wow.


         
progosk, March 2, 2010 at 7:26:52 PM CET

(yeh, dek: fischli&weiss 4eva...)


         
kevathens, March 2, 2010 at 7:29:36 PM CET

Nice.


         
panopticon, March 2, 2010 at 7:29:51 PM CET

This is the SECOND incredible video for this song. Ingenious concept, Gondry-worthy handmade set-design, and glorious Steadicam work. Say what you will about their music, but these guys are THE video artists of the YouTube generation (so far). My mind is blown -- best video this year so far.


         
msm, March 2, 2010 at 7:33:23 PM CET

how come embedding is disabled?


         
pancho, March 2, 2010 at 7:37:12 PM CET

INSANE!

they've outdone themselves, i give up. i'll be a farmer from now on. watching the slow growth of carrots and peas. i've seen it all now. haha


         
captainmarc22, March 2, 2010 at 7:48:22 PM CET

first thought "Ehhh Honda Cog ripoff" 2nd thought "who cares this is fucking awesome!" 3rd thought "who is James Frost? Dude's gonna be a superstar commercial director if he isn't already."


         
robodrug, March 2, 2010 at 8:00:02 PM CET

Yep that one was cool! But dan't think a great deal of version 1


         
bodysong, March 2, 2010 at 9:11:44 PM CET

james frost made radiohead house of cards. and its funny that this type of work - very white america clean, american apparel colorful, self conscious cleverness - is what makes for today's "superstar commercial directors".


         
captainhairy, March 2, 2010 at 9:41:36 PM CET

def not a novel concept at all but very fun. so ambitious...


         
progosk, March 2, 2010 at 10:46:11 PM CET

what I want to know is: why haven't OK Go been signed as a creative directing collective for virals/commercials? It's not like they're really much of a band anyway...


         
macguffin, March 2, 2010 at 11:06:47 PM CET

@bodysong I think a lot of it has to do with the fact that the whole "indie aesthetic" is getting pretty mainstream right now.


         
daku, March 2, 2010 at 11:26:54 PM CET

nice details, but kind of boring.


         
kayser_sauze, March 2, 2010 at 11:36:10 PM CET

@msm: WhoseTube?


         
msm, March 3, 2010 at 1:46:25 AM CET

ja, I know. That was a joke, Sauze. I just found it somehow funny, that they're starting re-shooting videos, because of embedding dilemmas.


         
bodysong, March 3, 2010 at 2:05:08 AM CET

@mcguff: "getting" there...? I think it's been full blown here for years.


         
macguffin, March 3, 2010 at 3:00:57 AM CET

@bodysong Definitely been building but I don't think it has even reached full blown yet.

Wait til Animal Collective win a Grammy


         
budget, March 3, 2010 at 3:02:07 AM CET
  1. Indie has been mainstream for almost 2 decades.
  2. What does that have to do with this video?

         
macguffin, March 3, 2010 at 3:11:14 AM CET
  1. You're wrong.
  2. It has to do with the aesthetic of this video.

         
budget, March 3, 2010 at 3:52:25 AM CET
  1. I'm super right. Indie music is just as mainstream as anything else out there. Check the charts.
  2. Sorry, but If you're watch this video and "Indie aesthetic" is what you walk away with, you might be spending too much time on antville.

         
wing, March 3, 2010 at 7:06:13 AM CET

exceeded my expectations after seeing the dominoes at the start....

amazing built set! Well done would have required some immense co-operation which is a feat in itself..:)


         
cosmopolidan, March 3, 2010 at 9:19:18 AM CET

you want to discuss indie mainstream selling out video art aesthetics like these? i'd say you'll find it in this one www.youtube.com www.michaelpalmieri.com


         
daku, March 3, 2010 at 9:57:25 AM CET

I would love to see a "making of"


         
my name is legion, March 3, 2010 at 10:02:44 AM CET

that kind of video which makes me switch off carpentry and tricks dont make up for poor, flat lighting couldnt watch all of it


         
daku, March 3, 2010 at 10:37:04 AM CET

making of: www.youtube.com and www.youtube.com


         
progosk, March 3, 2010 at 11:08:55 AM CET

members of the crew are answering questions on reddit.


         
lashtape, March 3, 2010 at 12:03:11 PM CET

That was a fun ride. They just keep out doing themselves. Full marks


         
gwizzard, March 3, 2010 at 1:13:00 PM CET

awesome


         
0ptical, March 3, 2010 at 9:25:50 PM CET

Those 'Making Of' clips are... boring. I want to see the steadicam operator's waltz!


         
igor33, March 3, 2010 at 10:06:26 PM CET

OK Brilliant!


         
kansas, March 4, 2010 at 7:17:11 AM CET

Nice one.


         
captainhairy, March 6, 2010 at 1:10:24 AM CET

www.youtube.com


         
vonpat, March 7, 2010 at 12:07:29 AM CET

This is a twice stolen idea unfortunately.


         
sgf_jason, March 7, 2010 at 12:55:17 AM CET

This mouse trap / rube goldberg thing has been done a million times, probably well before there was television. Can you really say this is a rip off?


         
pancho, March 7, 2010 at 1:36:29 AM CET

wow... vonpat, major party pooper, or just really good at sarcasm, pocking fun at antvillains :)


         
tokyos, March 9, 2010 at 3:29:45 AM CET

James said that it was 2 days of shooting till 4 in the morning....Ug & ambitious.


         
msm, March 10, 2010 at 4:42:39 PM CET

good bye.


         
captainmarc22, March 10, 2010 at 9:58:43 PM CET

wow how depressing that their latest album sold 20,000 copies. I'm sure it will go up with this video but damn that's pretty insanely low for the first 2 months out.


         
budget, March 10, 2010 at 10:12:48 PM CET

That's the thing about viral gimmick videos, they might get a lot of attention, but do they get people excited about the artist? Invested enough in them to spend money? Do they make the band/artist into an icon, or merely plop them into a plug n plan concept?

As cool as these videos are, they aren't nearly as effective for sales as a video built around THE ARTIST.


         
kalstark, March 10, 2010 at 10:22:11 PM CET

I tend to agree with budget's conclusion here. Cool is cool but you still have to sell the artist.
















 

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