embroidered video D-A-D "hey now"
Cool embroidered video. www.d-a-d.com Video link: exodus.interoutemediaservices.com
BRET NICHOLS Director, Carly Binding FMR RECORDS
BRET NICHOLS DIRECTOR, KIMO EVERGREEN
A Major C Change
Now, I know this was previously discussed in a comments thread, but I felt the need to bring this to the main page... With the release of the new video IPod, and users' ability to download music videos for $2/pop, we will see a major change in the music video marketplace whereby the music video is no longer simply a promotional tool, but is instead a commodity through which labels can derive revenue. While this could be potentially beneficial for music video budgets, this is more important in that directors and production companies who produce these videos will in no way participate in this new earning stream (nor will any directors back catalog of videos).
So, if I want to go watch "Sabotage," or "Around the World," Spike and Mike would get nothing from this, but the labels and artist will find a whole new income flow. I am not saying this is explicityly unfair, because at the time that these directors' rendered their services, they were unaware of this potential additional earning opportunity, but I do think that it is upon us, as the music video making community, to stand up for ourselves and find a fair and equitable split of the money that these downloads will generate - particuarly as this market will continue to grow through cell phone downloads and other media outlets.
I don't mean to get on my high horse, but I am just saying to people that you need to keep an eye on this, and hopefully the more major video makers (do you hear me Mr. Meyers, Ms. Martel, Messrs. Fat Cats, Ms. Sigismondi, and the aforementioned Mr. Jonze and Monsieur Gondry?) will actively create a dialogue on this and make inroads. Please stand up and make a change! Speak up for us little guys with no voice, who stand in line waiting for an opportunity to be exploited! Get Mr. Apted and the DGA to pay attention! Let's make things happen, before it's too late!
Otherwise, I suggest we just let these two guys make all the videos: www.youtube.com (and I would argue this video is as good as (and quite possibly is better than) all things on MTV)
