Jack Peñate "seconds, minutes and hours" Dir: Tim Pope

worst. video. ever.
i like tim a lot but this is terrible. nothing happens, literally nothing!
what idiot commissioner read the idea for this and thought 'this is a great idea, this'll make a really good video, let's make it happen'.
i thought it was quite good, it was likeable and seemed to fit the music.
I liked it. i really did. i thought it was funny. and what was most funny was that i watched it all the way through despite it consisiting of only one shot and one idea. that's why it's clever and certainly not the worst. video. ever.
i can dig it. the pistachio shirt and pink jacket is a brave look.
Worst video ever, this is a waste of space and you have to ask where did the money go? Sort it out.
compare/contrast (in terms of concept) to this.