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Kanye West feat T-Pain- The Good Life (Dir: So-Me/ Jonas & François )

This seems like if you can't beat them, join them by hiring the same guys who did the Justice video

captainmarc22, September 12, 2007 at 7:10:16 AM CEST

wow.... for a concept free (sorta) motion gfx video - that was pretty fucking awesome. I like it way more than D.A.N.C.E.

dingleberry, September 12, 2007 at 8:33:46 AM CEST

what did jonas and francois do? this is all So-Me...

sharpiesharpesharpe, September 12, 2007 at 9:12:53 AM CEST

Good on kanye.

I reckon that So Me should be credited just a little bit more than he is.

Shoud be

So_Me & Jonas & Fracois

or just

So & Me

gorilla films, September 12, 2007 at 10:19:02 AM CEST

Can it be that So-Me is one half of Jonas &Francois?

robodrug, September 12, 2007 at 11:21:21 AM CEST

He needed to coz he couldn't cut the rug if his arse woz on fire with that style pattern n' lyric Brilliant video! well done so-me

kevathens, September 12, 2007 at 1:01:09 PM CEST

Brave of Kanye and whomever directed it delivered.

loz, September 12, 2007 at 1:23:23 PM CEST

meh... personally think it gets pretty dull pretty quickly. concept free is right - it worked on D.A.N.C.E. becasue of the concept, not just the visuals.

progosk, September 12, 2007 at 2:13:41 PM CEST

what loz sed.

dingleberry, September 12, 2007 at 3:32:24 PM CEST

Ed Banger Records claim that So-Me directed, and that J&F had nothing to do with it...

shut up, September 12, 2007 at 3:52:51 PM CEST

I like it allot!! Can anyone remember what that sample is.

kayser_sauze, September 12, 2007 at 4:01:51 PM CEST

idem The Observer

robodrug, September 12, 2007 at 4:39:34 PM CEST

sample - Michael Jackson's - pyt the observer link, only confirms my opinion, as if I needed a sticky applied to my forehead with a six inch nail to do that!

true_fiction, September 12, 2007 at 5:11:05 PM CEST

just changed the credit.

frenchgost, September 12, 2007 at 8:26:05 PM CEST

Jonas and francois did all the animations and co directed with so me who did the design!! it is a true collaboration and it works in a damn good way.

frenchgost, September 12, 2007 at 8:28:18 PM CEST

please credit should say dir:so me / jonas & francois

fungible, September 13, 2007 at 5:20:17 AM CEST

Good stuff! The only rapper out there today making off-beat videos.

Even better, he apparently wants to ban MTV:

I can't think of a better move for anyone who actually likes music.

lusk81, September 13, 2007 at 6:49:48 AM CEST

In the article posted above, Kanye says, "Man, I still don't get this Arcade Fire thing." Haha. I couldn't agree more.

And prog, I'm with you, but man is this refreshing for hiphop.

hiconcept, September 13, 2007 at 8:34:28 AM CEST

Just great. Delivering in all the ways the previous two Hype clips have attempted to force. Presumably a hell of a lot cheaper too. Stylish and forward.

Now Kanye should do a second one starring Patton Oswald and Sufjan Stevens.

dansully, September 13, 2007 at 12:06:49 PM CEST

fungible: "Even better, he apparently wants to ban MTV: I can't think of a better move for anyone who actually likes music".

fungible are you based in the US? In the UK, we have one MTV channel that plays rubbish shows and 6 that play non stop music videos. Needless to say I disagree whole-heartedly with your above statement. In fact, I'm a bit tired of people bashing MTV without really looking at what it does. Loads of people over here in the UK complain that MTV never plays good videos when MTV2 over here plays two hours of the best and most cutting edge videos out there every night. In fact, i've made it part of my job (yeah, ok I work for mtv) to source great videos and make sure that we acquire them and play them in 120 minutes. And 120 minutes is only the most 'out there' slot on MTV2. There is other carefully considered music programming slots that exist for the love of music rather than anything else- DIY Disco, Headbangers Ball, The Riot etc... And Gonzo.

Sorry had to get that off my chest.

at 8pm on friday we will be playing the following videos in a new music programming slot called Gonzo Loves... which is a Gonzo endorsed music block (its music based, but there are some antville favourites in there):


sharpiesharpesharpe, September 13, 2007 at 1:44:05 PM CEST

MTV Australia is an absolute laugh, hardly any music, frequent repeats of pimp your ride and shitty dating shows, absolutely shocking presenters and locally produced shows which seem to fade out quicker than they pop up.

We aint got no MTV2, doubt we have a market for it though.

When i was younger, I used to watch heaps of MTV Europe when i was living in south africa over 7 years ago, have fond memories of it. Is it still as good these days?

robodrug, September 13, 2007 at 2:20:09 PM CEST

Six channel MTV! This pre-supposes u are willing to shell out to Rupert Murdoch's coffers by subscribing to sky (UK) As a visual journalist and a union man I'd find that an anathema

To pick up on sharpie's comment: We used to have four free to air music channels on t'Astra satellite feed (without the aid of a Nagra patch) MTV (Central Europe) bought out VIVA, closed MTV2 and VIVA2 now there are just two music channels, sort off, I got fed up wading tru' the 'klinelton' fone tone junk, refried interviews n 'pimp my whateva' on these

I now use the net. I can see the world, free of anglo american programmers restrictions and imposition of their cultural sensibilities Why MTV failed to capitalise on a MTV 'World' station considering it's got MTV Espana, France, Portugal, Russia, Japan, China, Canada, South America, Arabia? etc is a surprise to me

kevathens, September 13, 2007 at 2:21:24 PM CEST

sharpie: Do you get Rage (on ABC)? The playlists on that show are my dream playlists.

Dan: MTV's US networks are very different from MTV UK's. The phrase "carefully considered music programming" would be met with a confused chuckle over here, for the most part.

Having seen bits of MTV UK and knowing what I know, I'm shocked to hear people in the UK complain about their MTV.

Even "Fist of Zen" is a better show than "Next", by a hair or two.

lusk81, September 13, 2007 at 6:01:23 PM CEST

SULLY: Kev is right. If that's what you're cooking over in the UK, that's pretty fuckin awesome. For us, it's terrible reality shows and the occasional piece of shit hip hop vid.

eyeraw, September 13, 2007 at 6:06:05 PM CEST

Yeah I can attest to that - and the NETWORK of channels here in the UK does indeed play tons of videos all day long. It's just that MTV One, the flagship channel, is jam-packed with reality programming which is off-brand. As far as I'm concerned they're KILLING their brand by putting this stuff on the flagship channel (rather than creating a dedicated MTV Reality channel or whatever). But shortsightedness goes hand-in-hand with the corporate mentality. It makes them money, and creates OWNABLE properties (Jackass, Pimp My Ride, etc) even if they're canibalizing their long term viewer loyalty in the process...

robodrug, September 13, 2007 at 6:25:18 PM CEST

That sez a lot eyeraw What seemed like an incomprehensible logic of pumping out reality programmes is clarified! Branding should have guessed

kevathens, September 13, 2007 at 6:27:56 PM CEST

eyeraw: Yeah that was something I was thinking about with MTV. What would it do if it got rid of music videos entirely? Is that even possible without completely renaming the channel?

I'm not sure MTV needs to concern itself with long term viewer loyalty, though. It's a youth thing, after all, and as 30f noted, people "age out." Although there are folks who would stick with it past the age of 25 if given the chance, and MTV could grab a wider spectrum of youth if they chose to. I'm talking mainly about MTV US here, btw.

eyeraw, September 13, 2007 at 6:53:36 PM CEST

Well, those are just my own thoughts as to what they're up to. Only the executives of the company really know what their strategy is. And quite frankly, all of those issues may be overshadowed by the fact that their impact on the web (where their core demographics are now spending a LOT more time) is negligible. Why is Viacom even wasting their time suing Google when there should already be an MTube or whatever pushing out video content to millions of websites (such as Antville) like Youtube does? It seems to me all the cats and people getting kicked in the nuts on Youtube is the true reality TV anyway. Oh, who knows anymore, I'm just glad I'm getting paid... :)

Kev: I guess it all comes down to how far they can extend their brand before it's fully diluted and ONLY about appealing to that demographic in the most retarded way possible. I personally think music should stay at the core of what they're about (even if the music biz is dying). I was thinking the other day that they should just be "M" - because "TV" is played out...

spreech, September 13, 2007 at 8:56:58 PM CEST

horrible track. i hate it.

cherrylipstik, September 13, 2007 at 9:05:23 PM CEST

The video was cool but it didn't distract me from noticing the track was boring.early 90's boring hip hop. wish he would save it for one of his better beats.

30f, September 13, 2007 at 10:19:26 PM CEST

Thanks for the link, Kev. The world of music has changed (duh) since MTV started. Music fans back in the mid-80s were so eager to see videos that they would sit through other clips they didn't like in order to get the vids they DID like. Van Halen fans waited out Hall & Oates to see "Jump" (or "Hot For Teacher" - heheh boobies).

Now, no one waits for anything - media wise. Nobody wants to sit through R&B to see emo. Hell, even on channels like BET or MTV-RAWK the audiences won't sit still for particular songs (even within their favored genre) to get to one they like. Today, fans click on line to get their favorite videos on demand.

Older fans will not watch the same MTV that younger fans want to see and vice versa. Even Nickelodeon has a variety of channels that viewers can age through, from baby, to elelementary school to tween and so on.

There is no "one size fits all" channel/media outlet for anyone, ESPECIALLY not the ficklest of the fickle - young music fans who follow trends like for a few weeks/months only to ditch them when the new shiny thing rolls along.

MTV as a the Colossus astride the music industry is gone - and there was little MTV could do about that. Times change.

kevathens, September 15, 2007 at 4:31:27 PM CEST

kanye mpg via promo

riyadh, September 22, 2007 at 6:10:36 AM CEST

Quicktime. Courtesy of FEED.

quizmaster, December 14, 2007 at 6:16:13 AM CET

whoa! missed this one when it was posted. All i can say is gay. I still hate that justice D.A.N.C.E video too.


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