Adrian Sieber - Round Round Song, dir. Danila Kostil
The video is using the format of GIF to tell the story of a couple, repeating their sweet, surreal or awkward moments, and to show their struggles using infinite loops. The director Danila Kostil is giving a new meaning to the notorious GIF format, reusing and recycling it, getting the spectators feel the weirdness of a love story trough the repeating, playful visual concepts.
Great execution, dig it.