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End of Fashion and a rant

www.endoffashion.com

On this page go to the video section and then the 'Too Careful' video. I can't direct link because it's a flash page (a worse scourge on internet video than even realplayer/media player).

I link to it because for me it sums up everything I feel about the "Me Too!" style of video production (see Daniel Levi). In this case, the inspiration is Franz Ferdinand and the After Effects 3D Layer thing that is so big these days. I find this video a really half-hearted attempt to cash in on the trend.

This led to an argument I had with someone. I was saying it's embarassing to watch a video which to me seemed so derivative. Their response was that I am a total hypocrite and why then do I not get angry about the 3543th video featuring a band playing in a black room? To which I responded that they had a valid point but at least in being basic there is no level of pretention or.... I'm rambling.

Anyway. Let me know what you think.



 

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