Mark Romanek picks 7 great videos in The New York Times today
Nine Inch Nails, 'Only' director david fincher www.nin.com Apex Twin, 'Rubber Johnny' director Chris Cunningham Beck, 'E-Pro" directed by shynola www.beck.com/epro Iron and Wine, 'Naked as We Came' directed by Sam Beam www.subpop.com The Chalets, 'Feel the Machine' directed by D.A.D.D.Y. www.thechalets.com The Sun, 'Romantic Death' Directed by the Sun and Alex Nam www.milkandcookies.com Bright Eyes, 'Easy/Lucky/Free' directed by Lily Thorne and Lauri Faggioni www.ifilm.com
Thanks Mark, I agree with him 100% on the Only video. I kinda have a theory that anyone that doesn't like the song will automatically not get video, because it's especially crafted to represent the song, music and meaning; that's Fincher's trademark, wether it's state-of-the-art cgi, grungy, dark perfomance (Judith) or more mainstream fashion videos (Madonna).
I just saw Rubber Johnny: www.ebaumsworld.com It's Flash, 10 Megs.
It's definitely Cunningham's (and anyone else's) most bizarre work, but I still think his strong point is that he's able to translate music, even Aphex Twin's twisted samples, into images that convey meaning and are original, really expresive and strong.
In my opinion, the only really strong videos he picked were the ones for Iron and Wine and for The Chalets. The others felt like he'd just chosen them because they'd be somewhat familiar to the Times' readership. Or maybe his initial list was longer and it was edited way down.