Evermore: Never Let You Go
Nash Edgerton and Spencer Susser use stock footage to interpret the lyrics of Kiwi rock trio Evermore.
Apple today announced its new "i music-video" software that automates the production of music videos. “We are extremely excited about i music-video” Steve Jobs said while standing on a stage in jeans and a black skivvie. “With this software music video creation is now available to everyone not just people with final cut pro”.
i music-video allows users to import a song file and any random video files and with the click of the mouse will arrange the clips to match the lyrics in the song. “Its really astounding to watch, lets say the lyrics of the song have the words “shadows fall” i music-video will automatically search through your clip bin and arrange videos that contain the actual visual imagery associated with those words straight onto the timeline no effort required!”.
When I music video has finished arranging your music video for you its easy to export a video file and post it on the web for your buddies to comment on. “This software takes all the scary guess work, brainstorming and need for creativity out of music video production” said Jobs.
“With i music-video anyone can chuck together a clip, it’s like having an editorial assistant who will work late that you never have to pay and won’t ever question your creative ability!”