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Britney Spears - Hold It Against Me (Dir: Jonas Akerlund)

Music video by Britney Spears performing Hold It Against Me. (C) 2011 JIVE Records, a unit of Sony Music Entertainment

mw247, February 18, 2011 10:55:22 AM CET

Beat me to the punch. Dir: Jonas Akerlund. Some nice set design / art direction. Awesome edit too!

TheXinsert, February 18, 2011 11:23:04 AM CET

thx mw247 for giving the directors name :)

serch, February 18, 2011 11:33:15 AM CET

Awesome edit? If awesome is not leaving a shot more than 1 sec, it is. Too much for me. Product placement is ridiculous. Nice set, but the concept is quite poor. She seems bored all the time, not very involved at all.

spreech, February 18, 2011 11:34:56 AM CET

i thought this is a worldwide video-release, but in europe this clip not available ... ?

my name is legion, February 18, 2011 11:54:55 AM CET

it might be just germany, though
but youre not missing anything

brigs, February 18, 2011 1:37:56 PM CET

very 1999

msm, February 18, 2011 4:14:02 PM CET

Oh yes! (mov)

kevathens, February 18, 2011 4:30:17 PM CET

A bit long but not bad.

chunksmcg, February 18, 2011 5:25:57 PM CET

I truly am in awe that Akerlund made this. I would love to see the treatment he wrote. The story and edit are almost non sensical. Then he has to appropriate a piece done in the late 90's by Alexander McQueen and take all the beauty out of it. (it's about halfway through)

egos, February 18, 2011 5:41:47 PM CET

this video sucks, too much product placement and jonas akerlund is better than this

kevathens, February 18, 2011 6:06:24 PM CET

Come on egos, you just hate Britney.

nu_shuz, February 18, 2011 7:08:43 PM CET


30f, February 18, 2011 7:58:32 PM CET

Since we, as a culture, have decided that we're not going to pay for music - does it make any sense to decry the existence of product placement?

If no one is going to buy her CD but they might buy her perfume - isn't it smart to include some images of the things that DO sell in the video? Do people in the anti-placement crowd also complain that their television shows keep getting interrupted by ads?

pancho, February 18, 2011 8:01:17 PM CET

product placement is ridiculous. pop music is dead. beggars thinking they're kings and queens. their corporate overlords exposed. this is just shit.

budget, February 18, 2011 8:08:35 PM CET

@pancho: Dead? Pop music had a HUGE year last year. Lady Gaga, Bruno Mars, Kanye, Lady Gaga, Minaj, Bieber, Katy Perry, etc, etc, etc. Maybe you're just not in the particular demographic that appreciates it?

Product placement isn't always bad in and of itself (technically, every mv uses the band/song as product placement), it's just not very subtle here. I'm not sure why people are so up in arms about it though- I mean, a BritSpears video isn't exactly sacred ground.

30f, February 18, 2011 8:12:45 PM CET

I wanna know when pancho is gonna get back with his band, Rage Against the Machine. There is power that still needs fighting, bro.

pancho, February 18, 2011 8:13:01 PM CET


my name is legion, February 18, 2011 8:49:59 PM CET


kakky, February 19, 2011 4:05:01 PM CET

so aside from the really classy and obviously necessary product placement in this 'video', what were the other merits? it's shite.

bryanmatic, February 19, 2011 5:11:06 PM CET

IMHO Britney ends up looking like a transvestite in this spot.

bryanmatic, February 19, 2011 7:30:33 PM CET







Am I reading too much into this? She looks EXACTLY like a transvestite in this vid. Plus she fights a cross dressing version of herself/two cross dressing versions of herself are fighting and there's a rainbow question mark at the end...


Interesting context/subtext or just fucking weird?

my name is legion, February 20, 2011 9:26:23 PM CET

she looks like xena the warrior princess

serch, February 20, 2011 9:36:43 PM CET

Quite disturbing. It makes it more interesting.

kevathens, February 22, 2011 3:14:10 PM CET

re: Britney product placement

my name is legion, March 10, 2011 4:22:56 PM CET


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