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Common - Be

www.nike.com

yup, i had no idea there was a video for this song, even if it is really short and unclimactic.


         
antdude, February 28, 2006 at 7:07:12 AM CET

Uhh, where's the video?


         
steven366, February 28, 2006 at 2:24:49 PM CET

sorry, it should work now


         
antneon, February 28, 2006 at 3:57:50 PM CET

That album is one of the best of 2005.

Great shots of Chicago in that vid. Thanks!


         
fellfromthesky, February 28, 2006 at 6:10:25 PM CET

This video was an interesting marketing experiment. It was paid for by Nike (notice all the clues) and released as a music video. I'm not sure how much airplay it ever got and if that was because MTV/BET was wise to it.

Product placement happens all the time in music videos to help supplement the production or just make some extra money for the artist. This video is unique though because it is essentially a Nike commercial disguised as a Common video. Is this the future for a struggling mv business? I sincerely doubt it.

Regardless though, Common and the label got a healthy budget to make this video and didn't go out of pocket at all to do so. In actuality they might have never made a video for this song otherwise.

Here is a better link directly through Nike

www.nike.com


         
lusk81, February 28, 2006 at 6:42:32 PM CET

And a downloadable quicktime can be found at ethereal madness' site:

www.etherealmadness.com

They've been doing most of hunter's new work.


         
gwan, March 1, 2006 at 5:43:22 AM CET

thats really wierd it started to build up, the cuts started to get tighter... the the last bit just feels like a .60 spot

Thats brooklyn! not chicago, Bedford Ave, Eggcreams...
















 

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