This is a very under-appreciated Outkast video in my opinion. It was on a greatest hits record so it got a bit less attention and it was not as overtly colorful and bright as the earlier "BOB" or later "Hey Ya." It does, however, kick some serious ass.

This clip also helped to jump-start the career of Bryan Barber - taking him from the ranks of the guys who could do good work into the "He will do something really unexpected and exciting" level. Read the treatment and you will see early hints at the tone of the upcoming "Idlewild" movie - a Southern setting with a vibe that is a mix of both modern and also 1930s.

Here is the video as a Quicktime as an asx file and as a .wmv.

And click here for the treatment.

I like this video. I like the imagery, it fits the group very well. The shots have a claustraphobic feel which keeps it from being cliche. But what I find most interesting is the treatment. Though poorly written, what I picture when reading it is far better than the vid itself. Compared to the treatment, the vid is a failure. If only they had taken a more careful, literal, and narrative approach this vid could have been truly great.