Switchfoot - We are One Tonight (dir. Jon Watts)
One word: montage. Well those are actually three. Eight. Ten...
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such understated clever. luv it.
Sweet! Even songs I dislike can get great vids.
the best music videos highten the value of a song. this does that.
Does Switchfoot know it signed up for a Verizon commercial?
I can't figure out why this is so watchable...but it is. I guess it is just fun to watch a music video that is self aware but doesn't take itself too seriously.
Wicked, very well done. But I can't resist... oops... :) www.boardsmag.com
Thank you Eyeraw....
That's fine. I'm sure jake Scott nicked it from someone else. This type of thing has been done since Dziga Vertov in the teens and 20s, and most likely before him. If I remember from my film theory days, the definitive aspect of abstract film is cutting between two unrelated, but similarly shaped images. To my knowledge, abstract film making has been around a while.
I sorta agree with the Verizon commercial criticism, but who cares? I like the way commercials look. They're the sugar coating that agencies use to force products down our throats. So, as far as sugar goes, this was sweet indeed. Between this and his Fatboy work, Jon Watts is quickly becoming my new favorite director.
Judging by Switchfoot's previous stuff, I'm sure the label wanted the "verizon commercial look" for this spot. And c'mon, do we have to call a dude out every time a really well done video just happens to use a common film-making technique? A blatant rip-off of a video treatment is is one thing, but this guy used a classic editing idea in a really fresh way.
Fantastic. Well thought-out and executed. Just wish it was a better song...
i helped out on this video.
i'm glad you guys like it because - DAMN - it was hard to make.
this matchcut shit is a serious pain in the ass.
how was it: you shot band first, then set-ups to match their spontaneous moves? or were all the matches pre-planned with respect to the band's performance?
incidentally, i think a good number of your matches are better than in that nike thing.
DAS IST GUTT!
we planned out all the match cuts with storyboards. shot the band with certain moves in mind to match to our cast of wacky characters.
and hey - coming up we got ben doing a the raptures video and jon's doing TV on the Radio today.
Anyone else notice that Jonnie Ross has a cameo in this?
And waverly people, who DP'd this?
matthew santo, dp extraordinare
this is a peach jon, but my gawd this music is utter SHITE.