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Switchfoot - We are One Tonight (dir. Jon Watts)

One word: montage. Well those are actually three. Eight. Ten...

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via ZeroNews


         
progosk, July 13, 2006 at 12:15:06 PM CEST

such understated clever. luv it.


         
kevathens, July 13, 2006 at 12:17:14 PM CEST

Sweet! Even songs I dislike can get great vids.


         
smithcorey, July 13, 2006 at 4:33:22 PM CEST

the best music videos highten the value of a song. this does that.


         
toddyokoh, July 13, 2006 at 4:41:45 PM CEST

Does Switchfoot know it signed up for a Verizon commercial?


         
the commish, July 13, 2006 at 5:39:34 PM CEST

I can't figure out why this is so watchable...but it is. I guess it is just fun to watch a music video that is self aware but doesn't take itself too seriously.


         
eyeraw, July 13, 2006 at 6:56:54 PM CEST

Wicked, very well done. But I can't resist... oops... :) www.boardsmag.com


         
toddyokoh, July 13, 2006 at 8:09:37 PM CEST

Thank you Eyeraw....


         
winchandpulley, July 13, 2006 at 8:25:38 PM CEST

That's fine. I'm sure jake Scott nicked it from someone else. This type of thing has been done since Dziga Vertov in the teens and 20s, and most likely before him. If I remember from my film theory days, the definitive aspect of abstract film is cutting between two unrelated, but similarly shaped images. To my knowledge, abstract film making has been around a while.

I sorta agree with the Verizon commercial criticism, but who cares? I like the way commercials look. They're the sugar coating that agencies use to force products down our throats. So, as far as sugar goes, this was sweet indeed. Between this and his Fatboy work, Jon Watts is quickly becoming my new favorite director.


         
spit, July 13, 2006 at 8:58:02 PM CEST

Judging by Switchfoot's previous stuff, I'm sure the label wanted the "verizon commercial look" for this spot. And c'mon, do we have to call a dude out every time a really well done video just happens to use a common film-making technique? A blatant rip-off of a video treatment is is one thing, but this guy used a classic editing idea in a really fresh way.


         
fungible, July 14, 2006 at 12:02:10 AM CEST

Fantastic. Well thought-out and executed. Just wish it was a better song...


         
ford, July 14, 2006 at 9:48:14 AM CEST

i helped out on this video.

i'm glad you guys like it because - DAMN - it was hard to make.

this matchcut shit is a serious pain in the ass.


         
progosk, July 14, 2006 at 10:15:41 AM CEST

how was it: you shot band first, then set-ups to match their spontaneous moves? or were all the matches pre-planned with respect to the band's performance?

incidentally, i think a good number of your matches are better than in that nike thing.


         
jacarlos, July 14, 2006 at 11:19:01 AM CEST

DAS IST GUTT!


         
ford, July 14, 2006 at 11:57:13 PM CEST

we planned out all the match cuts with storyboards. shot the band with certain moves in mind to match to our cast of wacky characters.

and hey - coming up we got ben doing a the raptures video and jon's doing TV on the Radio today.


         
lusk81, July 15, 2006 at 3:40:40 AM CEST

Anyone else notice that Jonnie Ross has a cameo in this?

And waverly people, who DP'd this?


         
jakeschreier, July 15, 2006 at 5:49:57 PM CEST

matthew santo, dp extraordinare


         
concentrated evil, July 17, 2006 at 6:51:13 PM CEST

this is a peach jon, but my gawd this music is utter SHITE.
















 

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