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Hot Chip /// One Pure Thought /// Dir. Bevis Martin & Charlie Youle

igor33, April 9, 2008 at 8:31:46 AM CEST

A bit slow/boring, but fun and really nice aesthetics. Would look great as illustrations in a magazine. Good job, whoever made this!

loz, April 9, 2008 at 10:28:35 AM CEST

yes please. more. like that a lot.

think the style works perfectly; kind of aboriginal/pointelist art meshes to afro-arty dance music. with leg-guitar solos. wicked.

...although shame it's almost unbearable to watch on myspace, where the sync is completely out (presumably?). why do that? eh? bugs hell out of me.

loz, April 9, 2008 at 10:53:16 AM CEST

take it back about myspce... my dodgy computer.

progosk, April 9, 2008 at 11:23:24 AM CEST

ditto both aboves (leg-guitar!), but: what is it exactly this stuff ref's? acid squares? i know i've seen these esthetics somewhere... coulda been killer with a tiny bit of tightening of the edits/animations, but lovely as is. v strange how there's no credit in the end panel...

roosfass, April 9, 2008 at 12:28:16 PM CEST

brilliant, made me laugh, looks great.

nu_shuz, April 9, 2008 at 5:05:01 PM CEST

this is a little bit of magic, i found it faintly nostalgic and moving. what IS it referencing? driving me ga-ga.

alexdecampi, April 9, 2008 at 5:26:45 PM CEST

Really fun, LOVELY art design. Could be a tiny bit tighter and hampered somewhat by the song not being quite as much of a CHOON! as "Ready For The Floor"

lisanowak, April 9, 2008 at 8:11:53 PM CEST

lovely to watch.

otc, April 9, 2008 at 11:47:35 PM CEST

reminds me of color blindness tests, but then again that's not quite right. It looks like it's hand done with a rapidograph pen.

luk, April 10, 2008 at 12:50:05 AM CEST

it reminds me a bit of the paintings in the Film "Hana-bi" by Takeshi Kitano.

one of my favourite movie.

hassinator, April 10, 2008 at 1:23:18 AM CEST

i think its some illustrator friends of the band who did this - they may have done their recent cd sleeve.

otc, April 10, 2008 at 2:00:01 AM CEST

Yeah I forgot about Hana-bi, awesome artwork in that movie.

shatner, April 10, 2008 at 2:12:56 AM CEST

Is that the default thing now, post- that ridiculous thread? to try and spot refs?

This is a really good, fun video. Very hot chip... if you know what I mean. And I actually prefer this tune to Ready For The Floor. More soul in it.

msm, April 10, 2008 at 10:15:50 AM CEST

great video! very well done! respect!

grr, April 10, 2008 at 4:11:23 PM CEST

I believe the directors are Bevis Martin & Charlie Youle @ Trunk.

dek, April 10, 2008 at 11:26:51 PM CEST


framescourer, April 10, 2008 at 11:59:33 PM CEST

Great, really cementing this geek-cool thing.

moonman, April 11, 2008 at 12:40:31 AM CEST

reminded me a lot about run wrake

shut up, April 11, 2008 at 12:03:26 PM CEST

I liked it allot! great song too. as if it matters but there are moments in there that remind me allot of how people danced, (this looped movement) in the old spider man cartoons, remember the gogo dancers.

shootingrichb333, April 11, 2008 at 4:52:55 PM CEST

Here's a full size link to the Hot Chip 'One Pure Thought' promo

vidbot, April 11, 2008 at 6:05:29 PM CEST

Lovely fresh aesthetic but just far to slow! I’m sorry but in this day and age 18-second shots with simple loops and treated footage just don’t cut it, I pay the illustration but the filmmaking is below par. Its a shame because there is some nice stuff towards the end but it just sits there rotating endlessly asking for camera moves.


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